Mindscape first to unveil system integration capabilities for Oracle CRM for banking and financial services sector

Mindscape, the region's leading IT solutions provider specialising in the finance sector, will demonstrate its unique implementation experience strategies, techniques, and tools required to successfully design, build, and maintain CRM, ERP (enterprise resource planning) and data warehousing for banks and financial services customers in Middle East.

Husam Dajani, Vice President for the Middle East Oracle Corporation, said "Mindscape's CRM model addresses the major requirements of the financial industry's CRM requirements based on their experience in this field".

Designed to exploit the role of data warehousing and business intelligence in CRM strategies and solutions, Mindscape aims to help bankers and financial services professionals understand the capabilities of CRM solutions and the role of data warehousing and business intelligence in CRM projects. Through a survey formulated to discern the status, scale, scope, and architecture of CRM projects, this study helps these professionals understand the characteristics and best practices associated with current and planned CRM solutions.

Mindscape and Oracle Middle East have recently collaborated on verticalizing the Oracle CRM solution set to offer the functionality required by mid to large size retail and corporate banks in the region.

"A banking prototype of Oracle CRM, including Oracle Tele-Sales, Sales Force Automation, Marketing, Service and Call Center, has been developed to provide banks in the region with a unique advantage in terms of rapidly deploying and measuring benefits associated with the Oracle CRM solution set," said Mohamed Fouz, CEO of Mindscape.

"The biggest advantage for those looking to implement CRM solutions is that they do not have to go through lengthy and costly implementation life cycles. Our strategy is simple: by offering a solution built on best banking industry practices we lower our customers' risks by enabling them to quickly realize return on their investments," said Sohail Khan, Vice President of Sales and Marketing, Mindscape.