Hyperlink to showcase new ERP solution from Oracle for small and midsize businesses at GITEX Dubai

The solution was developed in Hyperlink's new computer lab, which was established in cooperation with Intel and Dell.

Hyperlink, which was recently awarded the coveted Certified Advantage Partner by Oracle Corporation placing it among a select few companies globally, will unveil the pre-configured Hyperlink BusinessLink Suite of Oracle Applications, an affordable and easy-to-implement solution designed to address the IT requirements of small emerging and dynamic businesses. The solution was built using Intel based Dell servers and Oracle techniques, making it the first solution incorporating Oracle features to be available at an extremely affordable price.

"The old idea that high-performance ERP solutions could be deployed only by large corporations has been proved to be a myth with the introduction of affordable e-business solutions, such as the Hyperlink BusinessLink Suite of Oracle Applications," said Dani Diab, Executive Vice President and General Manager of Hyperlink. "Drawing from our extensive experience and expertise in servicing numerous regional clients, we have developed a new breed of e-business solutions, all based on Oracle Applications, to meet the specific IT requirements of small and midsize businesses. As well as being cost effective the solution can be implemented easily and does not need extensive servicing and follow up after implementations".

"GITEX Dubai being a showpiece of the very best in IT, Hyperlink is concentrating on highlighting the BusinessLink suite that is designed to provide robust and fully integrated financial, logistics, CRM and Human Resource management capabilities," Diab added. "The new suite gives managers on-demand access to critical real-time information. It powers key decision makers to take more profitable decisions, grow their business and stay ahead of the competition."

Husam Dajani, Vice-President, Oracle Corporation stated, "Oracle is glad to support Hyperlink's initiative in designing an ideal solution for small and medium enterprises using Oracle Applications. Hyperlink's initiative's Business Link supports Oracle's strategy towards the small and medium market. Oracle fully supports Hyperlink in this endeavor and we hope to see more such solutions from Hyperlink in the near future".

The Hyperlink BusinessLink Suite targets companies to enable them to leverage the benefits of leading edge Oracle applications to enhance business workflow.

Hyperlink will highlight the flexibility offered by BusinessLink, including options to automate business functions such as payables and receivables as well as automate business processes such as Procure to Pay and Order to Cash. It can also be configured to meet industry-specific needs, such as BusinessLink Retail and BusinessLink Automatic Dealership Solutions.

Diab said, "Through our participation in GITEX, we will demonstrate Hyperlink's capability to meet the needs of regional companies by creating customized solutions that can deliver dramatic results. Investing in e-business solutions is a strategic move that is no longer an option but a necessity, in order to achieve higher productivity and profitability. We will demonstrate this by producing case histories of regional companies, especially small and medium ones that are reaping the benefits of investing in e-business solutions".

"A strong team of Hyperlink consultants will be stationed at GITEX to provide assistance and guidance to GITEX visitors, in diverse areas ranging from strategy development to business processes, and systems implementation, testing, post-production and support", concluded Diab.