Sony Business brings 'boardroom of the future' to Gitex 2003

The fully 'integrated corporate boardroom' area involves a complete networked environment demonstrating how Sony Business can assist companies in the region to enhance their presentations and make their business communication processes more efficient.

The 'integrated boardroom' features Sony Business's latest Video Conferencing systems, integrated audio conference systems, network projectors, whiteboard and IP Cameras demonstrating how different locations can be monitored remotely through the web. The network control of the various devices will be demonstrated over a wireless LAN.

"Our objective at Sony Business is to be seen as a total solutions provider for the B2B market," said Yuki Sugihara, Head of Marketing Sony Business MEA. "We listen very carefully to the needs of the business consumer and attempt to meet those needs by developing advanced, user-friendly and cost-effective integrated solutions enhancing their business communications both internally and externally."

The multiple integrated Sony Business devices that feature in the 'integrated corporate boardroom' share similar human interfaces with a visual appeal designed to communicate ease of use to the user. Visitors to the stand can experience live demonstrations involving the new SONY PCS-1P multi-media video conferencing system with all its functionality integrated into a board room concept. It offers the full benefits of high quality video, audio and data conferencing to organisations. The PCS-1P is highly scaleable and can be applied to many user environments: from desk usage to large board room meetings, within companies, institutions or at home.

Sony Business's vision is to create a networked environment, giving users easy access to rich content and service, anywhere and at anytime and we believe that we are at the forefront of this revolution. "We can provide today's business consumers with the products and technology to face the challenges of our era and help them with critical strategic planning, providing them with total customized solutions that think outside the box," commented Sugihara.

With its unique MPEG4 coding, Sony Business takes videoconferencing to another level, delivering unparalleled audio and video quality. MPEG4 coding anticipates future connectivity capabilities with a wide range of consumer products such as PDA's. In addition, as videoconferencing migrates towards IP networks and internet, the PCS-1P delivers a high level quality of service to ensure a reliable conference with the optimal quality. The new Sony PCS-1P multi-media videoconferencing solution is competitively priced, user-friendly, reliable and a viable alternative to face-to-face meetings.

Businesses are becoming more and more aware of the advantages of videoconferencing and the absence of boundaries, especially in today's highly competitive work environment, where time and money is precious, saving costs on travel expenses, insurance, and a means of avoiding security related issues are increasingly becoming serious business concerns and potential cost factors. Hence, the increase in popularity of videoconferencing as a means of communication in different industries including corporates, educational establishments, scientific institutions and medical practitioners to improve their internal as well as external communications.