The Empire Brunei continues to captivate ME websurfers

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'We are pleased to note that visits to our website from the Middle Eastern countries are continuing to rise at an impressive rate' said Philippe M. E. Requin General Manager for the Empire. 'UAE website visitors comprise the majority of Middle East users, while regular hits have also been received from the rest of the region including Oman, Jordan, Lebanon and Kuwait'

'But what is more encouraging is the number of people who come back to the site. Out of the visitors from the Gulf region last month 35 % were repeat visitors.

Rather than look at the entire mass of visitors who come to a site, e-commerce executives also look at individual visiting patterns and identify people who may be visiting fairly frequently, and at an increasing rate. These segments of consumers tend to be the most promising buyers.

'Response has been very positive and users have expressed appreciation for a convenient service that is well constructed, easily navigated and complete with beautifully detailed pictures and information' said Requin. 'One guest comment read that our site 'definitely qualifies as one of the most resourceful, vivid and compelling hotel websites ever created''.

The newly redesigned website http://www.empire.com.bn, is interesting, interactive and informative, at the same time showing visitors the wonders of Brunei Darussalam and The Empire Hotel and Country Club. The site is updated regularly with the latest happenings and promotions.

There are also special sections for the media and travel trade professionals to use as a resource, which comprises the latest press
releases and a photo gallery with high-resolution photographs for downloading.