State-of-the-art BRAUN Appliances showroom formally inaugurated at Burjuman Centre

A division of Mostafa Bin Abdullatif Group, The New Store has been the exclusive agent & distributor for Braun GmbH for over forty years.

Jorgen Buhl Rasmussen, President, AMEE Commercial Operations - Gillette, based in United Kingdom was the chief guest on the occasion of the showroom's inauguration. The inaugural ceremony was attended by other business executives in Dubai, including special guest James Denham, Group Business Director, AMEE Commercial Operations - Gillette, and Samir Haddad, Regional General Manager, Gillette Middle East & Africa, Omran Mostafa, General Manager - Mostafa Bin Abdullatif Group.

This new state-of-art Braun facility is the first-of-its kind in the region, and is exclusively dedicated to Braun Appliances Range. It offers extended range of products in the Braun portfolio including Household (kitchen machines, hand blender, etc.), Personal Care (epilators, shavers, etc.) and Health Care (Oral Care Range, B. P. Monitors, etc.) range and is a convenient after sales service location for the brand's growing clientele.

"This new Braun showroom has set new standards which should be imitated by all Braun showrooms in other parts of the world. It is truly impressive and it gives us the confidence to what Braun brand stands for as well," comments Mr. Denham.

The showroom was also praised for its functional interiors which give a new dimension to the normal shopping experience. It features a built-in working kitchen which is ideally suited for showcasing and demonstrating the Braun household product range.

"One thing good about the consumers in this region is that they appreciate quality and value-added products and Braun is associated with both services. United Arab Emirates is one of the fastest-growing Braun market in the Middle East and the world. The consumers here in the UAE are very appreciative and associated to high quality products which are an ideal combination as Braun is known for its high quality. This consumer behavior is one of the most important factors that drive our business forward," added Mr. Denham.

Braun GmbH, a subsidiary of Gillette, continues to enjoy a leading position in the Appliance Market including kitchen appliances for every home, health care and personal grooming product range for both male and female grooming needs.

According to Mr. Rasmussen, "this showroom is a true model of what a Braun showroom should look like. It features an extensive category list of all Braun products and the display is most superior. Definitely, it is a true display of excellence".