Some 50 floors of the International Finance Centre Two in Hong Kong's Central district has been shrouded in a giant copy of the Financial Times newspaper. The unique newspaper wrapping is now being considered for an entry in the Guinness Book of Records.
Skytrax Research, a UK-based consulting firm which conducts the world's "largest" passenger survey announced Cathay Pacific as "Airline of the Year" for 2003. More than 4.4 million entries were received during the survey period between August 2002 and March 2003.
"What better way to celebrate the award than an advertisement which may probably be the biggest in the world? Our costumers especially here in the UAE can expect Cathay's continued commitment in providing superior products and services," said Cathay Pacific UAE and Oman Country Manager Navin Chellaram.
Cathay Pacific was also recently honoured at the World Travel Awards as "Asia's Leading Airline" for four consecutive years since 2000.
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Cathay Pacific takes 'World's Best Airline' award to new heights
- United Arab Emirates: Wednesday, October 29 - 2003 at 14:22
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Cathay Pacific Airways celebrates its winning the 'Best Airline of the Year' award with a billboard that wraps the world's third tallest building located in Hong Kong.
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Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, October 29 - 2003 at 14:22 UAE local time (GMT+4)
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For more information about this story, please contact:
Promax Middle East
Cem Arikoler
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Promax Middle East
Cem Arikoler
050-4623388
04-2826411
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