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AIR MILES Introduces '3 Shop DOUBLE Air Miles'

  • United Arab Emirates: Saturday, September 01 - 2001 at 12:59
  • PRESS RELEASE

AIR MILES, the UAE's largest most successful multi participant frequent shopping programme, offers shoppers a chance to collect DOUBLE Air Miles for 6 weeks.

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By simply shopping at three or more AIR MILES participating companies between September 1st and October 15th, members will automatically qualify for DOUBLE Air Miles on all their purchases throughout the whole promotion period.

"Qualifying for DOUBLE Air Miles involves very little effort on our members' behalf. The sooner they visit three participating companies in a row, the sooner they'll be eligible for DOUBLE Air Miles on all their spend," commented Steve Lobb, general manager, Rewards Management Middle East, the company that manages AIR MILES in the UAE.

Using a credit card from HSBC anywhere in the world also counts as one shop for members towards the '3 Shop DOUBLE Air Miles' promotion. And members can choose to get two of the three shops they require in one easy transaction by simply using their credit card from HSBC at an AIR MILES participating company.

Lobb added: "our DOUBLE Air Miles promotion during June and July was incredibly successful. The average member's Air Miles collected increased by over 170%, which is great as our members are making the most out of these promotions and other Bonus Air Miles offers to get to their next free reward."

Additionally, while enrolment is totally for free, anyone signing up for the programme during September at any Abela Superstore in Abu Dhabi or any Spinneys outlets in Dubai or Sharjah will receive 100 Bonus Air Miles to start them off.

By teaming up with many reward suppliers, AIR MILES rewards its members with excellent rewards. From travel, cruises, restaurant meals, electronics, jewellery, gold, theme parks, movie tickets, magazines, and lots more.

AIR MILES also feature some excellent Reward Specials from time to time. This autumn, members can take advantage of special added value Miles plus Money offers when travelling with Gulf Air to London, Cairo, Beirut or Mumbai (offer available from September 15 to October 31). 5,000 Air Miles plus Dhs1,690 would get members a ticket to London and 5,000 Air Miles plus a minimal Dhs990 gets tickets to either Cairo, Beirut or Mumbai.

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About AIR MILES:
Rewards Management Middle East, a joint venture between AIR MILES International, HSBC Bank Middle East and Spinneys Dubai LLC, manages AIR MILES in the UAE. The AIR MILES rewards programme has been operating in the UK, Canada, the Netherlands and Spain for the past 12 years with great success.

AIR MILES UAE currently has an impressive total of 23 market leaders as participants: Spinneys, HSBC, Damas, Areej, Danat Cruises, Thomas Cook Al Rostamani, JW Marriott Hotel, Renaissance Hotel, Chilis Restaurants, Fast Rent A Car, Aiyappas Textiles, Formula One Dubai, Megastar, SNTTA Travel & Tours (L.L.C.), Pizza Corner, Chinese Kitchen, Abela, A+E, Kwality Restaurants, Salamander, Austin Reed, Springfield and Triumph.

There are presently over 170,000 members in the Emirates and over 1,000 people signing up to join AIR MILES each week. Over 265 million Air Miles have already been issued to members and 125,000 members on average have enough Air Miles to redeem if they choose.

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