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Monday, November 30 - 2009

Fujitsu Siemens Computers appoints Apple Centre Bahrain as an authorised corporate partner

Fujitsu Siemens Computers (FSC), the leading international IT products and solution provider, has recently announced that it has appointed Apple Centre a new authorised corporate partner in Bahrain, thus bringing the total number of Corporate Partners servicing Bahrain to three.

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Apple Centre is a part of the Almoayyed International Group, and has more than 24 years of specialist experience in Bahrain's IT market. The company has successfully completed a number of Government and Private sector projects.

"FSC has seen considerable success in the IT markets of UAE, Saudi Arabia, Kuwait and Qatar. The company has re-aligned its focus to place special emphasis on the IT sector in Bahrain. FSC is committed to helping both large corporations, as well as small and medium enterprises in Bahrain, enhance their IT capabilities. The company's extensive experience in this field, gathered in Europe, and especially in the Middle East will help in the understanding of the IT requirements of businesses in the country, so as to provide solutions best suited to individual requirements," said Sajjad Abbas, Corporate Channel Manager, Gulf Region, Fujitsu Siemens Computers. "The collaboration with regional partners will help us understand better these needs, as well as meet the demand for increased mobility and Business Critical Computing solutions."

"The tremendous growth in the IT sector in Bahrain has provided FSC with an opportunity to increase its share in the market with an experienced System Integrator. Apple Centre's expertise and commitment to delivering high-quality IT solutions in the market, as well as their localized knowledge makes them one of the most valuable FSC partners. Together we can establish a strong position in the growing IT market in Bahrain," added Abbas. "We are confident that teaming up with Apple Centre will help increase our penetration in the Bahrain IT Market for both volume products and enterprise infrastructure solutions.

Bahrain is one of the fastest growing IT markets in the Middle East, with a PC penetration growth rate of 31.7 per cent. This is the second highest growth rate among the GCC countries, after the 33.8 per cent growth rate registered in Oman. According to independent research figures released earlier this year, the GCC has a combined PC penetration average of 7.88 per cent, which is five times higher than the 1.48 per cent prevailing in the rest of the Arab World.

"The tremendous market growth reflects the growing penetration of IT in the country's business scenarios, as well as in the daily lives of home PC users. Apple Centre has witnessed the growth in demand as well as the changes in the IT scenario in the local markets. We believe we can provide FSC with the in-depth knowledge of the market, which will be essential to customising the right IT solutions for end-users in Bahrain," said Asif Mohamed Irfan, Sales Manager, Apple Centre, Bahrain.

"FSC's Business Critical Computing Solutions have proven their flexibility and scalability in IT markets across the Gulf region, Europe and Africa. The company's mobile computing products are rated highly because of the constant innovation and the incorporation of cutting-edge technologies into its portfolio of products," added Irfan. "We are confident that the new partnership will help enhance the Apple Centre's ability to provide market-leading IT solutions to our clients."
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About Fujitsu Siemens Computers:
Fujitsu Siemens Computers is Europe's leading IT company with a strategic focus on next-generation Mobility and Business Critical Computing products, services and solutions. With a portfolio of exceptional depth, its offering extends from handhelds through desktops to enterprise-class infrastructure solutions. The company has a strong presence in all key markets across Europe, the Middle East and Africa. Leveraging the strengths, innovative drive and global reach of its joint shareholders, Fujitsu Limited and Siemens AG, Fujitsu Siemens Computers meets the needs of large corporations, small and medium enterprises and private users.

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