TBWA\RAAD gains three accolades in SRPC Sword Awards

Organised by the Saudi Research & Publishing Co (SRPC) Sword Awards is an annual event committed to showcasing the very best of advertising creativity throughout the GCC.

The Sword Awards honor great creative work across the full spectrum of marketing communications: Press, TV, Radio, Interactive, Outdoor, Below-The-Line, Public Service and Best Campaigns.

TBWA\RAAD won the Integrated Campaign Silver Sword for:
- Nissan Patrol (Conquering the City) integrated campaign

Grand Prix Bronze Sword for:
- Deira City Centre 'The Sale'

Bronze Sword in the automotive category for:
- Nissan X-Trail 'Skater'

Reda Raad, Managing Director of TBWA\RAAD\Saudi Arabia said:"Three Sword Awards for our young agency which has been established 'To Change the Rules' of advertising throughout the Middle.

"It is quite a good 'strike rate' as we entered only three advertisements in the campaign and won accolades, including two of the top category Swords. This is a sample of things to come as we develop more and more ground-breaking campaigns for our clients," Reda added.

SRPC Managing Director Mr Abdulaziz Jazzar said:"The Sword Awards provide the region's advertising professionsals an opportunity to learn from each other and to be inspired to strive for creative new heights."