Bates PanGulf picked up both the Gold and Silver awards for Food advertisements in the print media category with its innovative advertising on the range of Halal chicken products for Co-Op Islami, the leading producer of Halal food products in the UAE and Gulf.
The distinctive and innovative campaign showed Co-Op Islami in woollen mittens, caps and socks, especially designed to showcase how the company cares for its chicken.
Saleh Saeed Lootah, Chief Executive Officer at Co-Op Islami, said: "By winning both the Gold and Silver awards, Co-Op Islami has firmly stamped its seal as a world-class home-grown brand in the UAE and Gulf. It is also a result of our innovative marketing strategy aimed at further enhancing our market share, and reflects the high quality of work being done by our communications partner, Bates PanGulf.
He added: "Through this press campaign we also wanted to convey the key message that Co-Op Islami is a company that really cares for its chickens, right from the way they are raised, fed and slaughtered. We are happy to see the advertising industry rewarding good creative work".
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Gold and Silver Advertising Awards for Co-Op Islami frozen chicken campaign
- United Arab Emirates: Thursday, November 06 - 2003 at 08:53
- PRESS RELEASE
A unique press advertising campaign to promote Co-Op Islami's clean and pure halal chicken has won the Gold and Silver awards at the 7th GCC Advertising Awards 2003 organised by the International Advertising Association (UAE Chapter).
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Notes and media contacts
For further information, please contact: Anosh Ahamath/Ashraf Al Shakaa, Bates PanGulf PR Tel: 00 9714 2224161 Fax: 00 9714 2247839
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, November 06 - 2003 at 08:53 UAE local time (GMT+4)
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This article was updated on Thu Jan 08 2004.
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