The unique and attractive advertising campaign, "perfectly balanced", which showed a Masafi bottle resembling a spirit level won the Gold award for Team, Young and Rubicam for Non-Alcoholic Beverages advertisements in the print media category.
Mr. Ashraf Abushady, General Manager (Sales, Marketing and Distribution) of Masafi, said: "Masafi is proud that its unique advertisement won the Gold Award at this important event of the regional advertising industry. This outstanding accolade is further testimony of our innovative marketing strategy aimed at promoting the world-class quality of our products. The award is also a tribute to the creative work being done by Team, Young and Rubicam".
Masafi has been a market leader for the past 27 years in the mineral water business in the UAE and GCC states. The company aims to enhance its market leadership by continuously enhancing the excellence of its wide range of products through its commitment to innovation and providing safe and healthy drinking water.
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Masafi campaign wins Gold advertising award
- United Arab Emirates: Sunday, November 09 - 2003 at 14:32
- PRESS RELEASE
An innovative press advertising campaign to promote the high quality mineral water products of Masafi has won the Gold award at the 7th GCC Advertising Awards 2003 organised by the International Advertising Association (UAE Chapter).
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For further information, please contact: Naamat Baradhy/Anosh Ahamath, Bates PanGulf PR Tel: 00 9714 2224161 Fax: 00 9714 2247839
Posted by Anne-Birte Stensgaard, Senior News EditorSunday, November 09 - 2003 at 14:32 UAE local time (GMT+4)
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