adidas courts Dubai Tennis Championships 2004

As official sportswear supplier, top-of-the range adidas tennis sportswear will be supplied to more than 500 ballkids, linespeople, ushers, court services, organizers and promotional staff for the event.

Owned and organized by Dubai Duty Free, the Dubai Tennis Championships 2004, which features the WTA women's tournament (23rd Feb-28th Feb) and the ATP Men's week (1st -7th March), are held annually and attract many of the world's top-ranked names in tennis.

Commenting on the sponsorship signing,Mr.Colm McLoughlin, Managing Director of Dubai Duty Free said: "We are delighted to welcome adidas to our family of sponsors. Many of our sponsors have supported the tournament since the inaugural Men's week in 1993 and we hope that adidas will continue to be part of the tournament for many years to come."

adidas-Salomon Emerging Markets Head of Marketing Mr. Walter Bruppacher said:"adidas is very pleased to support such a great sporting event for both Dubai and the world tennis calendar. adidas-Salomon is committed to supporting and encouraging sporting development with the Dubai Tennis Championships being a great flagship event for tennis."

As one of the leading tennis brands in the world, adidas, as an official partner, actively supports key world tennis events such as the French Open Grand Slam tournament Roland Garros.It also has global partnerships deals with some of the most exciting tennis talent including Justine Henin-Hardenne, Marat Safin, Jan-Michael Gambill, Guillermo Coria, and Tim Hennman.

adidas offers a full range of great tennis apparel such as the 'Anna' women's range of shorts, skirts and tank tops as previously worn by Anna Kournikova on the Womens tour and the classic 3-stripes range for men. Footwear includes technologically advanced products such as the a³Forefoot and the Barricade III.