'Headstart' for Beiersdorf and TBWA/RAAD

Entitled 'Headstart', the workshop gathered twenty-six delegates together to plan and assimilate brand guidelines and strategy for the entire range of BDF brands.

The workshop follows the appointment of TBWA/RAAD Middle East as the agency of record for BDF throughout the Middle East, as part of the global alignment of BDF with the TBWA network.

Representing BDF Worldwide were Mr. Bernd Schwache, Marketing Director Business Development cosmed Middle East/West Asia/Africa and Ms. Edda Pritzko, Brand Manager Business Development cosmed Middle East from the company's HQ in Hamburg, Germany. From BDF Middle East came Mr. Robert Taylor Hughes, General Manager and Mr. Ashraf Khairallah Regional Marketing Manager.

TBWA/RAAD Middle East were represented by delegates from TBWA Hamburg, Bahrain, Egypt, India, Jordan, Kuwait, Lebanon, Palestine, Kingdom of Saudi Arabia and Yemen.

The objective of the workshop was to build on the long-standing success of BDF in the region while fully assimilating the new TBWA/RAAD BDF Brand Guardian team with the methodologies and advertising practices of BDF. The workshop took the form of presentations, discussions and brainstorming sessions, during which ideas were shared on how to realize the full potential of the BDF-TBWA worldwide relationship, for the benefit of the Middle East marketplace.

Ramzi Raad, Chairman & CEO commented "On behalf of the whole TBWA network I would like to thank BDF for their commitment and hard work in making the 'Headstart' workshop such a rewarding and stimulating two days. We have been entrusted with one of the region's most dynamic brands, we will do everything in our power to continue to build on the successes of BDF in each of our markets and across the whole region."