ICLP will supervise and administer database communications and identify joint promotional partners for the regional digital satellite pay-TV network.
Simon Humphreys, general manager, ICLP, is enthusiastic about the new partnership. He said: "Working with the region's leading provider of television entertainment is an exciting opportunity. Showtime adds another dynamic dimension to our business, and we are looking forward to sharing our world-wide and regional experience. The team is raring to go."
Marc Conneely, vice president advertising sales and new business development, Showtime, said: "I am confident that ICLP will make a significant positive impact on our CRM and customer loyalty programmes.
"I am looking forward to working with the team to identify wider applications such as joint promotional partners, both from the Middle East and globally, that will allow us to offer even more to our Showtime subscribers. ICLP has an impressive client base that could offer significant reciprocal benefits."
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ICLP appointed as Showtime's e:CRM agency
- United Arab Emirates: Tuesday, November 18 - 2003 at 13:45
- PRESS RELEASE
International Customer Loyalty Programs, Plc., the Gulf's leading database and loyalty marketing firm, has been appointed as Showtime's e:CRM partner.
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About ShowtimeShowtime is a joint media venture between Viacom, the world's largest provider of entertainment services, and KIPCO - Kuwait Projects Company (Holding). It offers 50 channels of premium entertainment, including Home Cinema™, its ten channel movie multiplex Pay Per View service.
About
ICLP is a leading, global, marketing services agency. With offices in six countries around the world, ICLP started its Middle East operations in 1996. The company delivers high-end solutions with quantifiable returns and demonstrates how organizations can significantly improve profitability through the building of strong relationships with their best customers.
For further information, please contact:
Simon Humphreys,
General Manager, ICLP
T: +971.4.343.2044
or
Andrew Bone
PR manager, Showtime
T: +971.50.657.4751
Posted by Christine H. Andersen, Assistant News EditorTuesday, November 18 - 2003 at 13:45 UAE local time (GMT+4)
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