Acer Middle East records 85 per cent sales boost for notebooks in Kuwait

The significant growth in sales of Acer notebooks has been achieved through competitive pricing, expansion of the company's reseller network in the progressive Gulf state and the wide variety of models made available over the past year.

"The overall notebook market in the Middle East is growing in excess of about 50 percent year-on-year, which is deeply satisfying, but Acer's growth in Kuwait's notebook segment has exceeded our expectations. So far, we have recorded 85 percent growth on 2002," said Krishna Murthy, general manager, Acer Computer (M.E.) Ltd.

"By pushing ahead and achieving such high levels of growth in the notebook segment, we are increasing our market share in Kuwait and capitalizing on the Gulf state's position as one of the leading Middle East technology markets. Acer plans to continue its growth in Kuwait by continually offering top-quality products at reasonable and competitive prices," added Sunil Kumar, country sales manager Kuwait, Acer Computer (M.E.) Ltd.

Part of Acer's strategy to enhance its presence in Kuwait's notebook market has included expanding its reseller network.

"Demand for Acer's range of notebooks is high in Kuwait and to avoid disappointing any consumers interested in our products, we have been dedicated to growing our reseller channel through the appointment of respected local resellers. With the recent appointment of new resellers throughout the country, we have increased our accessibility to consumers and ensured high standards of customer service," added Kumar.

Meeting the Needs of Kuwait's Market
Acer has released a wide variety of notebooks in response to customer demand. To date, both Acer's Celeron and Centrino-based notebooks have recorded strong sales results in Kuwait.

"To maintain our strong presence in Kuwait, our strategy is to offer a broad portfolio range of notebooks that will meet the needs of everyone, from students up to high-powered businessmen that want the most advanced technological models," said Kumar

"Because of Acer's strong drive to be first-to-market with groundbreaking products, we now have more than 10 different models of our company's notebooks available in Kuwait," added Kumar

Of the different notebooks available in the Kuwait, strong sales results have been recorded for Acer's award-winning notebook PC, the TravelMate 800. Since its launch in March Acer has received favorable reviews from users for the top-of-the-range notebook PC which is designed to provide performance, portability and powerful battery life to mobile users.

Additionally, Acer recently has added to its range of notebooks with the launch of its second tablet PC, the TravelMate C110. The arrival of the TravelMate C110 - which includes Windows XP Tablet PC Edition and the latest Intel Centrino Mobile technology - will meet the needs of the mobile business community, who need access to their data whilst on the road.

The C110 is the first Tablet PC with Intel Centrino Mobile Technology in the Middle East. With the introduction of the C110, Acer has taken mobile computing in Kuwait to a higher level with its light weight design and ease-of-use functionality.

In future, Acer plans to introduce more Centrino-based laptops and tablet PCs to Kuwait to consolidate its position in the market.

"Based on the interest that has already been shown on our wide range of models in Kuwait, we expect that the expansion of our product portfolio will further boost our success in the country," concluded Kumar.