Online retail site recognised for achievement in e-commerce

The site, which is the youngest brand in the category at only six months old, is shortlisted alongside Bayt.com, Sakr.com and Tejari.com for the awards on November 30. The Gulf Brands of the Decade Awards are being staged by Gulf Marketing Review as part of the magazine's 10th anniversary celebrations.

Jashanmal explained: "Brands that have high perceived value are always included in a customer's decision-making process. If a brand's combined tangible and intrinsic equities are consistently higher than any other brand in the category, that brand will have the highest customer loyalty in terms of purchase and recommendation."

"To this end, the strength of brand names is one of the key points behind Hadaiya.com's marketing strategy - the site went live on May 15 this year - as the site is exclusive for American Express Cardmembers, operated by Jashanmal & Sons in Bahrain.

"The combined value that both brands bring to the table, alongside delivery partner DHL, is what gives Hadaiya.com the competitive edge in a market where online shopping has not evolved to the levels of other parts of the world."

The international research company Ipsos-Stat has been commissioned to put each nominated brand through Gulf-wide market research, before a panel of expert judges reviews the quality of brand communications and selects category winners.

The GMR 10th Anniversary, Gulf Brands of the Decade Awards cover 10 categories - as well as a Marketeer of the Decade award - including finance, FMCG, shopping malls, duty free, e-commerce, tourism, and media and advertising. The gala dinner will take place at Madinat Jumeirah in Dubai on November 30.

The event is sponsored by Gulf Air and CNBC, and category sponsors are The Economist, Arjo Wiggins, Visa, HP, Cadillac, Nokia, Masafi, Scintilla Monaco, Synovate and HSBC.