DSF launch exciting new TV commercial filmed in six locations worldwide

The TV advert, which took several months to shoot is expected to be one of the most stimulating and eye catching that DSF have ever produced.

Filmed in six countries worldwide including UK, France, Russia, Egypt, China and the UAE and with a pre-production period of one month the commercial is being launched globally this week and is expected to be an instant success.

Saeed Al Nabouda, Chief Executive Officer DSF said, "We are thrilled with this advertisement. The theme 'All Roads Lead to Dubai' compliments the existing DSF branding of One World, One Family, One Festival. DSF is the regions biggest single event drawing millions of people worldwide, it represents the belief that DSF has something to offer people of every culture and origin." He continued "We hope that the advertisement will be stimulating and that it will generate positive interest for DSF. We believe we have a unique event and we invite the world to share it with us."

The advertisement depicts several key cities around the world and their famous bridges, roads and walls all dramatically turning in the direction of Dubai. The opening scene is filmed in Moscow, then moving across to Tower Bridge, London the bridge can be seen pulling itself out of the river Thames and swinging to face Dubai. It then cuts to the Champs Elysee, Paris, the famous landmark creaks and growls as it moves Eastwards. Similar shots illustrate the ancient Sphinx in Egypt, rotating its head to face Dubai, finally The Great Wall of China dramatically breaks away from the Earth connecting directly with Dubai via an extended road. The final scene sees nationalities from all over the world being warmly greeted in Dubai as the journey ends.

The advert was created by Digital Asia Concepts, located at Dubai Media City. The advertisement is to be broadcast on many channels worldwide including the Dubai TV, Abu Dhabi TV, BBC, Discovery Channel in twelve regions, MBC, Euronews, Travel Channel, LBC Satellite Channels, CNBC Arabiya and many more. The broadcasting schedule will run from today until the 15th February when DSF 2004 will conclude.

Dubai Shopping Festival in its ninth year represents one of the regions biggest annual events. Packed with promotions and activities visitors from all over the world come to Dubai to sample the fantastic shopping opportunities and activities that take place throughout the month. Dubai Shopping Festival 2004 will run from January 15th until February 15th.