The event - which was held at Mina A'Salam, Madinat Jumeirah in Dubai, United Arab Emirates on November 30, 2003 - was organized by Gulf Marketing Review (GMR) and was audited by Ipsos Stats and AMEinfo.
The awards recognize the achievements of Arab companies and individuals in developing and establishing their brands within the Middle East during the last decade and according to Abdulla Al Zamil, Senior Vice President, ZAC, the award for Cooline underscores its strategic brand building efforts, which include globalization and the formation of alliances with reputed business partners around the world.
"On behalf of Zamil Air Conditioners I would like to say that it is a privilege to receive this award which honors the values of our Cooline brand of air conditioners and of course to the dedication of our workforce which is committed to delivering upon the promises of our brand every day across more than 55 countries in the Middle East, Europe, America, Africa, Australia and the Far East," he said.
ZAC was formed in 1974 and is the oldest and largest manufacturer of air conditioning products with an impeccable history in producing premium quality products in the Middle East. Cooline - which drew upon this strength - was first introduced in direct response to export demands in the mid 1980s.
"The commitment of our workforce and of Cooline distributors around the region is largely responsible for this honor due to the fact that they remain steadfast to a common brand strategy," added Shaker Almoussa, General Manager, Cooline. "This strategy permeates all angles of the brand and incorporates R&D, manufacturing, sales and marketing activities as well as the provision of after sales services."
"The fact that Ipsos-Stats and AMEInfo put our brand through Gulf-wide market research as part of the shortlisting criteria demonstrates the power of brand communication activities, which have been key to our leadership positioning throughout the GCC region and indeed internationally," said Balazs Garamvolgyi, Brand Manager, Cooline.
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Cooline trimuphs in GCC Brand Awards
- Saudi Arabia: Wednesday, December 03 - 2003 at 09:47
- PRESS RELEASE
Cooline, Zamil Air Conditioners' (ZAC) international flagship brand of air conditioners emerged triumphant in the 'Best GCC Brand of the Decade Award', beating hundreds of contenders to win in the FMCG - Consumer Durables Category.
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About Zamil Air ConditionersZamil Air Conditioners (ZAC) was founded in 1974 as one of the first air conditioning business to be established in Saudi Arabia and today is a leading international manufacturer of air conditioning systems and is Number 1 in the Middle East. It designs, manufactures, tests, markets and services a comprehensive range of air conditioning products, which range from compact room air conditioners and mini splits to large scale central air conditioners, chillers and air handling units for highly specialized applications. These are marketed under various brand names - Classic, Cooline, Cool Care, Clima Tech, Kessler Tech and Geoclima - depending on specific markets.
ZAC is also involved in the production of branded air conditioners for leading international manufacturers, Sanyo, Trane, Luxaire, Philco, Admiral, Siemens Bosch and Frigidaire, under an Original Equipment Manufacturer (OEM) agreement. It operates a joint venture with General Electric, called Middle East Air Conditioners Ltd. (MEAC). As a result of excellent production facilities at ZAC, a range of GE-branded air conditioning consumer products are produced for Saudi Arabia and other Gulf countries.
ZAC is one of three sector businesses of Zamil Industrial Investment Company.
About Zamil Industrial Investment Company
Zamil Industrial Investment Company (ZIIC) was founded in 1998. It is headquartered in Dammam, Kingdom of Saudi Arabia, and employs more than 4,800 people in 50 countries. As an international manufacturing and fabrication group, it provides leading air conditioning, pre-engineered steel buildings, structural steel products, transmission towers, open web joists and decks, and architectural glass processing solutions to meet the requirements of the global construction industry through its three sector businesses: Zamil Air Conditioners (www.zamilac.com), Zamil Steel Industries (www.zamilsteel.com) and Zamil Glass Industries (www.zamilglass.com).
ZIIC exports to more than 70 markets and derives 37% of revenues from outside Saudi Arabia. For the period January - September 2003, net profits after Zakat contributions grew by 9.3% to SAR 45.3m (US$ 12.1m), while post Zakat earnings per share also grew by 9.3% to SAR 7.55 ($2.01), up from SAR 6.91 ($1.84) during the same period in 2002.
For the year ended 31 December 2002, profits were SAR 50.8 million (US$ 13.5m) on turnover of SAR 1.4 billion ($ 376m). ZIIC's shares have been actively traded on the
Saudi Equity Market since early 2002. More information can be found at www.ziic.com.
For further information on this press release, please contact Zamil Industrial Investment Co., Public & Investor Relations Dept., Tel: (966) 3 8471840, Fax: (966) 3 8472574
Issued on behalf of Zamil Industrial Investment Company by Hill & Knowlton. For more information contact Jamil Alsharif on Tel: +973 533532, Fax: +973 533370
Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, December 03 - 2003 at 09:47 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Jul 11 2005.
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