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Monday, November 30 - 2009

Sony Business introduces new 'no compromise' entry level projector

  • United Arab Emirates: Sunday, December 07 - 2003 at 12:33
  • PRESS RELEASE

Sony Business Middle East and Africa (MEA), announced today a new addition to its wide range of ultra-compact LCD projectors aimed at the education and professional sectors, the VPL-ES1.

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  • The VPL-ES1.
    The VPL-ES1.
The VPL-ES1 offers value for money, great functionality and reliability synonymous with the Sony family of visual communication technology solutions, aimed at changing the way business communicates. The VPL-ES1 can equally be used by small businesses as a versatile, easy to use, business communications tool or as a state-of-the-art video projection system for home or office entertainment.

"Sony Business Middle East's objective is to bring best of breed business communication solutions to the region, to revolutionize the ways businesses communicate both internally and externally," said Heidi Rohm-Hurford, Marketing Manager, Sony Business MEA. "With the VPL-ES1, there is no longer a need to compromise quality for cost efficiency. This comes as a result of Sony Business' understanding of greater demand for high quality projectors that meet company budgets."

The Sony VPL-ES1 projector is user friendly, an easy to operate all-round projector, developed with the diverse visual communication needs of small to mid-sized presentation environments in mind. Ideal for 'on the go' presentations the VPL-ES1 delivers high quality presentation performance, and can display PC data using a notebook or video. The key features of the VPL-ES1 that enhance the delivery of business and creative presentations include sufficient brightness of 1500 ANSI Lumens and SVGA resolution. Sony VPL-ES1 comes with a 3 year warranty, as is the case with all Sony projectors, as well as a 2000 hr or one year (whichever is reached first) warranty on lamp.

"Nowadays, projectors are no longer a luxury, they have become an integral part of the way businesses and institutions communicate as they greatly enhance the professional delivery of any presentation. Electronic presentations improve interaction with the audience, providing a more effective medium to illustrate business concepts and interactive lessons," added Rohm-Hurford.

The compact, modern design of the Sony VPL-ES1 and its ability to operate efficiently in normal daylight conditions makes it a 'must-have' piece of professional communications kit. The VPL-ES1 and VPL-EX1 projectors have been awarded Best Buy by the November 2003 issue of 'What to Buy for Business'* in the projector category for office equipments.

The Sony VPL-ES1 follows the recent launch of the VPL-EX1 entry-level projector, which was also designed for small to medium size presentation environments and features a native resolution of XGA for users that require high resolution presentations. Both the VPL-ES1 and the VPL-EX1 are currently available in the Middle East market.
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Notes and media contacts

* What to Buy for Business is a monthly, subscription-only magazine, covering the office equipment market in the UK.

About Sony Business Middle East & Africa

Sony Business Middle East & Africa, based at Dubai Media City (DMC), has had a presence in the Middle East for over 18 years, with the establishment of its first office in the region, in Dubai. Since then Sony B&P MEA, has invested heavily in its operation in the region, with 50 dedicated specialist staff serving the rapidly evolving broadcast and editing needs of the local market.

Sony Business MEA is a leading supplier of broadcast and professional video and audio systems to the Middle East and African regions. In the broadcast arena Sony is best known for the industry standard Betacam range of products, whilst in the professional products division it has an extensive portfolio of state of the art A/V products that address the needs of the private industry, professional users, government bodies, military, educational and medical institutions - (eg. Digital Camcorders, VTR's, NLE's, Data Management & Storage, Displays Systems, CCTV, Medical, Video Conference, etc)

The company is also unique in these sectors by offering comprehensive and vital support services which allow customers to obtain complete solutions from one supplier throughout the region. This includes technical consultation, system design, build and installation as well as a full range of maintenance support and training programs.

Sony Business MEA is located at Dubai Media City and covers the following countries: United Arab Emirates, Bahrain, Kuwait, Saudi Arabia, Oman, Qatar, Jordan, Lebanon, Syria, Djibouti, Egypt, Sudan, Eritrea, Ethiopia, Iran and all of Africa.

Sony Business MEA contact:

Heidi Rohm-Hurford, Marketing Manager, Display Solutions, Sony Business MEA
Tel: +9714 3918400
Fax: +9714 3918154
Address: P.O. Box 502050, Dubai Media City, Dubai, UAE

Media Contact:

Sawsan Ghanem, PR Consultant, Active PR
Tel: +9714-3900228
Fax: +9714-3904656
Address: P.O. Box 502152, Dubai, UAE

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