AME Info brings 'the news you choose' to Middle East Motorshow

Commenting on the deal, Mubarak bin Fahad, DWTC Director General, said: "This high-tech deal is another aspect of our ongoing efforts to innovate and add more components to the event, which attracts a large number of professional and general visitors, and is widely recognised as the region's most important automotive showcase. Our tie-in with AME Info means we get extensive global coverage and exposure immediately and for a long time after the show itself."

"AMEInfo's unique watchlist service means show visitors, exhibitors and other interested parties can choose to view only the news they require at http://www.dubaimotorshow.com. E-mail alerts when there is a new item on the watchlist are also highly effective," Mr. bin Fahad added.

AME Info's 'Watchlist' service is designed to ensure registered users have more time to focus on doing business, rather than trawling through masses of irrelevant news.

The DWTC will also be able to utilise AME Info's unique broadband content provision. "Both the AME Info web site and the Motorshow web site will feature all the press releases from the show, alongside broadband video interviews with Motorshow exhibitors, trade visitors, and senior trade centre officials," said Klaus Lovgreen, Chief Executive Officer, AME Info.

"We are thrilled that the DWTC has once again seen the value of a strategic partnership with AME Info as the on-line news provider of choice for the region's largest Motor Show," he added.

AME Info currently receives millions of hits per month, while the dubaimotorshow.com a business-to-business portal currently averages around 800,000 hits per year. "Together we have created a very powerful platform for communication," bin Fahad added.

This year's Motorshow is poised to attract a large number of visitors, professionals and affluent motor enthusiasts from around the Middle East, North Africa and the Indian sub-continent.

The event will impress visitors with the latest models from global leading manufacturers, which will also unveil futuristic concept cars and prototype vehicles. The biennial automobile exhibition is the biggest of its kind in the Middle East.

More than 64 manufacturers, customisers and designers from 17 countries will show the latest in cars, luxury vehicles, four-wheel drives, sports utility vehicles, concept cars, bikes, trikes, quads, off-terrain buggies, high performance sports cars, custom-built vehicles, commercial vehicles as well as motor parts and accessories, lubricants, car cosmetics, finish products, and a host of automotive accessories.

Buyers, car aficionados and admirers will view the single largest display of vehicles in the Middle East which will enable discerning visitors to study, compare and select the latest in design and technology that the industry has to offer.

This year's Motor Show will feature a host of manufacturers such as BMW, Mercedes-Benz, Maybach, Chrysler, General Motors, Ford, Ferrari, Bugatti, Lamborghini, Aston Martin, Bentley, Rolls Royce, Jaguar, Maserati, Porsche, Pagani, Land Rover, Toyota, Volvo, Volkswagen, Audi, Nissan, Mitsubishi, Suzuki and Peugeot to name a few showcasing automobiles as well as displaying the global motoring trend to this part of the world. Renowned automobile manufacturers at the show will also unveil futuristic concept cars and prototype vehicles.

With the Motor Show featuring the Motor Parts, Accessories & MotorPlus 2003 as a dedicated section for the automotive aftermarket sector, participating companies will be able to reach a quality audience of end users and traders from the Middle East, N. Africa, Iran and the Asian subcontinent.

This year's edition of the Motorshow also marks the Middle East debut of the 4x4 off-road-circuit which will provide a one of its kind demonstration circuit covering an area of up to 4,000 sq.m. The circuit will be an interactive feature that will provide exhibitors with an attractive and effective prospect to introduce their cars to the end user for test drives and thereby help boost sales.

AME Info more than trebled its number of users and information downloads last year to reach 1.5 million page views per month with 1.3 million users. The site's international profile is now being boosted by a doubling of its global advertising exposure on international news channel, CNN for 2003.

AME Info's audited results show users from Saudi Arabia are the site's most prolific audience accounting for 16% of traffic. United Arab Emirates users are in second place, making up 14% of the audience, and Egypt third with 12%. The majority - 81% of users - are male, with 33% in executive or senior management posts and almost two thirds are aged between 30 and 50.

Award-winning AME Info is the Middle East's leading provider of regional business news, content and analysis. Site content is delivered to Reuters, Dow Jones, FT, AmEx, HSBC, MSN Arabia and Palm Arabic as well as AvantGo.