Biggest ever Motorshow gets underway today

"The seventh edition of the Motorshow has already surpassed all previous records in terms of number of exhibitors, gross floor space sold, number of exhibits and we expect to attract an all-time high number of visitors to view the largest collection of cars ever put together under one roof," said DWTC Director General Mubarak bin Fahad.

"The phenomenal growth of the show underlines the key position Dubai holds as the hub of the Middle East market, which is noted for its love affair with the automobiles and its high spending power, Mr. bin Fahad added.

Leading manufacturers, customisers, tuners and designers use the Motorshow as a platform to showcase their wares to a region that stretches from North and East Africa, the Middle East, Central Asia and the subcontinent, a vast market of more than 2 billion consumers.

A string of new launches by major manufacturers are sure to pull in the crowds, who will flock to see the regions most comprehensive display of cars, luxury vehicles, four-wheel drives, sports utility vehicles, concept cars, bikes, trikes, quads, off-terrain buggies, high performance sports cars, custom-built vehicles, commercial vehicles as well as motor parts and accessories, lubricants, car cosmetics, finish products, and a host of automotive accessories.

Double European Supertruck Racing champions Buggyra will also be exhibiting their supercharged streamlined monster machines at the show.

Another unique attraction at the show will the European 4x4 circuit that is designed to give off-road enthusiasts a chance to test drive over a challenging purpose-build circuit.