New 2004 Freelander unveiled at the Middle East International Motor Show

Attracting crowds to the stand, guests were impressed with the significant design and styling enhancements that have been made to the interior and exterior of this new model to include a look that is similar to the flagship Range Rover model.

The styling enhancements give the car a more luxurious and sporty look and is available in two body styles: a three-door version, featuring a detachable hardback or fold-up softback, and a five-door. There will also be a limited edition sport model available.

The new 2004 Freelander has been the result of a $36 million investment and the most significant and impressive change to the product since the initial launch in 1997. Full production of the new model began this year in September and the vehicle will available for sale in the Middle East in January 2004.

Andy Gawthorpe, Managing Director, Land Rover Middle East & Africa said: "Land Rover enjoys a long history and a special place in the region. The brand has set the standards of 4x4 motoring for over 50 years, inventing unmatched technology and paving a way for lifestyle pursuits, which reflect the go-anywhere ability of our cars. The introduction of the new 2004 Freelander further reiterates Land Rover's commitment and tradition for creating unique, quality and premium products."

Commenting on the day's activity, Gawthorpe added: "There has been a tremendous interest shown for all our Land Rover models displayed at our stand with particular interest for the new 2004 Freelander and Range Rover Autobiography, which also made it's Middle East debut at the Motor Show.

Autobiography is a personalised programme that enables Land Rover customers to personalize their own Range Rover from a selection of special colours, body kit, leather trim, wood veneers and other details from a wide range of options. The standards of the hand-finished craftsmanship are the highest in the motor industry.

Land Rover, is the world's only dedicated 4x4 manufacturer producing premium models that include the Range Rover, Discovery, Defender and Freelander. All Land Rover models provide the driver with a premium off-road driving experience, combined with on-road refinement and luxury.

The company has been enjoying year-on-year success in the region. Sales for the first ten months of this year have increased by more than 40% compared to the same period last year.