"In many cases these special features are BMW Individual's own in-house developments, anticipating trends in the market and available only from BMW Individual," said Robert Bailey-McEwan, Managing Director of BMW Group Middle East.
"BMW Individual's designers even put together complete vehicle concepts, using exclusive ingredients, to provide a range of options varying from one model series to another."
With the BMW Individual 7 Series, BMW Individual offers the connoisseur a vehicle both exclusive and truly unique through its wide range of features. Passengers in the rear seats of this spacious saloon can enjoy a unique driving experience," said Bailey-McEwan.
Benefiting from DVD monitors in the front seat backrests, the rear passengers have the best in entertainment, with separate headsets ensuring a truly unique, undisturbed listening experience. This exceptional saloon also comes with individually adjusting reading lights fitted in the roof liner and adjusting in every direction. And to turn the rear seat area into a perfect office, a table folds out of the centre console.
Reflecting this high standard of technology, the BMW Individual 7 Series features a perfectly matched colour scheme with BMW's exclusive Petrol Mica metallic exterior colour offering a refined colour change effect provided by the greenish-blue paintwork and BMW's extra-soft and supple Merino Gold Brown leather all round. Interior trim in ruby poplar, rounds off this masterpiece in automotive technology and elegance.
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BMW individual 7 series- perfection through selection
- United Arab Emirates: Saturday, December 13 - 2003 at 11:10
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With an increasing number of colours and materials to be admired at the 2003 Middle East International Motor Show, taking place at the Dubai International Exhibition Centre, BMW Individual consistently takes a different approach by offering a unique choice of paintwork options, leather upholstery, wood trim and high-tech solutions, to ensure customers get nothing but the best and that their BMW cars are like no other on the road.
BMW Individual 7 Series
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Posted by Christine H. Andersen, Assistant News EditorSaturday, December 13 - 2003 at 11:10 UAE local time (GMT+4)
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This article was updated on Thu Nov 30 2006.
Notes and Media Contacts »
For further information, please contact: Rania Rostom, Corporate Communications Manager, BMW Group Middle East,
Tel: + 971 4 3132600; Fax: + 971 4 3300120
or,
Malcolm Ward, MCS/Action,
Tel: +971 4 390 2961; Fax: +971 4 3908161.
Tel: + 971 4 3132600; Fax: + 971 4 3300120
or,
Malcolm Ward, MCS/Action,
Tel: +971 4 390 2961; Fax: +971 4 3908161.
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