Sales of books and DVDs already make up 4 per cent of the online market around the globe, with books dominating the market, and the global spotlight on fiction such as the Harry Potter series is likely to see this share increase further.
Bharat Jashanmal, managing director of Hadaiya.com, said: "This sector seems to keep on growing, in tandem with the increase in the number of shoppers online, as consumers see it as a safe bet for online purchase.
"As such, we are committed to the growth on online book sales, and are already making our mark by offering titles at up to 33 per cent lower than the leading global site.
"What's more, Hadaiya.com pledges to be able to locate any title currently in print - a key draw for the consumer."
Trevor Stokes, president and CEO of American Express Middle East and North Africa, added: "We have to deliver on product, price and service to our Cardmembers - and our growing book sector is just one sign of this ongoing commitment."
Thanks to competitive shipping rates from Hadaiya.com's key delivery alliance, DHL, Jashanmal claims the cost of books to the consumer is reduced by up to 33 per cent.
The pioneering venture is described by the launch team as a pioneering retail site that ensures ease of purchase and delivery of an evolving collection of exclusive, designer-touched, novelty "must-have" collectable items.
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Online book sales to increase, say industry experts
- United Arab Emirates: Saturday, December 13 - 2003 at 16:20
- PRESS RELEASE
The internet boom that has seen books become the best-selling sector shows no sign of slowing down, claims the management team behind e-retail site Hadaiya.com.
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About Hadaiya.comHadaiya.com, is an online shopping website for American Express® Cardmembers in the Middle East and North Africa, and is administered by the leading Bahrain-based retailer, Jashanmal & Sons WLL. Ease and safety of purchase and delivery is ensured through Hadaiya.com, an evolving collection of designer-touched, novelty "must-have" collectable items.
About Jashanmal
Jashanmal & Sons, headquartered in Bahrain, was one of the region's first retail and distribution companies. With a presence in the GCC since the beginning of the last century, the company has risen to become one of the region's most established companies, thanks to its retail and distribution activities.
About American Express
American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travellers Cheques, travel, financial planning, business
services, insurance and international banking.
American Express established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1977 as a joint venture company owned by Mawarid Investment Limited and American Express. Operating in 19 markets in the Middle East and North Africa region, AEME
issues dollar currency Credit and Charge Cards: Personal (Green), Gold, Platinum as well as Company and Corporate cards, and introduced its first local currency Credit Card in 2001 specifically to the United Arab Emirates.
American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.
Posted by Christine H. Andersen, Assistant News EditorSaturday, December 13 - 2003 at 16:20 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Tue May 01 2007.
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