Tech Data celebrates a decade of regional success

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A decade ago Tech Data came to the region with 25 employees and three vendors. Today it has an employee base of 120 and distributes products for 20 of the most internationally renowned brands in the IT industry.

'The changes we witnessed in this market since 1993 have been incredible,' said Steve Lockie, Tech Data's Managing Director. 'The channel business developed signficantly, and Tech Data played a market-driving role, taking the first step towards changing this from a 'box-shifting' industry, to a number of value-add services and customer management. We've met and surpassed all of our expectations and I look forward to many more years of this standard of work. Tech Data's performance has produced a consistent yearly growth rate of 20-30% coupled with a regional presence that went from a single Dubai-based regional office, to distribution hubs in the UAE, Jordan, Bahrain and Kuwait.'

Tech Data has been providing retailers and resellers with IT products, logistics management and other value-added services like training, technical support, financing, configuration, and assembly with a consistent level of excellence. Tech Data's team has acquired an abundance of knowledge about the Middle-East IT market and its customers. They have taken this knowledge and translated it into keen insight about how to improve channel efficiency and their vendor/retailer relations. Tech Data has been instrumental in providing support for their retailers and helping them to maintain high margins while keeping prices consumer friendly.

Tech Data started off as a company with a flat organizational structure but has now evolved into a focused vertical business unit structure. This was a pivotal move towards the transformation from a sales-driven to a customer-focused company. Kate Bailey, Tech Data's Customer Service Manager, comments: 'The Customer Service Division is committed to providing high standards of service along the channel. The primary strategy continues to be impelementing customer service by design, rather than by default. The breadth of Tech Data's resellers across the region attests to the successful results of year-on-year business development and expansion.'

Lockie ends: 'As the market evolves and expands, we look forward to another successful decade. Regional confidence is strong, opportunity is strong and the business fundamentals are strong. We're expanding our operations, increasing our investment in the market and building new value for customers.'