In the past five years, NIVEA Beauté has gone from strength to strength across all Middle East markets, making it the leading colour cosmetic brand in the region in the mid market segment.
"We are very proud to celebrate this important milestone for NIVEA Beauté, especially in such a competitive environment across the region, " said Jean-Manuel Canga-Valles, Marketing Manager Colour Cosmetics, Beiersdorf Middle East. "I am glad to share with you that our business is growing at a strong rate of 20% as of end October 2003."
In the Middle East region, NIVEA Beauté enjoys increasing sales volumes and growing market share, as consumers associate it with NIVEA's well-known brand values of care, trust and quality. NIVEA Beauté has been extremely active in continuously innovating its products, and having a constant stream of competitive product launches across its markets; this has also contributed to its 'market leader' status in the mid-market segment.
In the UAE, NIVEA Beauté is the market leader in the mid-market colour cosmetics segment. NIVEA Beauté's range of products have been steadily increasing market share, backed by Beiersdorf's long standing partners, New Medical Centre's strong professional support to the continuous growth of the NIVEA brands.
New Medical Centre is a large and well-established trading company. It has a distinguished track record, having successfully achieved constant increase for NIVEA sales in the UAE market over the years.
Mr. B R Shetty, CEO and Managing Director of New Medical Centre, commented, "We are extremely pleased to celebrate this important occasion with NIVEA Beauté. The fifth anniversary represents the recognition of a strong partnership which will encourage us to intensify our efforts to further expand the market share for NIVEA Beauté in the UAE."
"We appreciate the efforts of all our partners across the region," concluded Canga-Valles. "We value the co-operation, innovation and commitment of our distributors, and we look forward to a continuing and fruitful relationship with all of them, working towards our common goal."
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NIVEA Beauté celebrates 5 years in the Middle East
- United Arab Emirates: Wednesday, December 17 - 2003 at 11:12
- PRESS RELEASE
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NIVEA Beauté, the colour cosmetics brand from NIVEA, one of the world's leading skincare brand, today marks the fifth anniversary of its operations in the Middle East.
Executives from Beiersdorf and New Medical Centre celebrating NIVEA Beauté's 5th anniversary in the UAE. Left to right: Vishal Suvarna, NMC; Michel Boisard, BDF; B R Shetty, NMC; Jean-Manuel Canga-Valles, BDF; Mr. Nambiar, NMC, Robert Taylor-Hughes, BDF.
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Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, December 17 - 2003 at 11:12 UAE local time (GMT+4)
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