The 2nd Middle East Food Marketing Forum will feature a "See, smell, touch and taste" session where delegates will be able to sample novel new products hitting markets throughout the world.
In the meantime, in advance of the forum, the taste session providers have provided a sneak preview of hot trends in the worldwide food industry for 2004, some of which could appear on Middle East supermarket shelves.
The forum (www.iirme.com/food) takes place in Dubai, United Arab Emirates, from 18 to 20 January and the tasting session will be provided by Mintel Global New Products Database (GNPD) which reports on more than 50,000 new food and beverage product launches every year.
"This special tasting session was a huge success at the first forum, providing food marketers in the Middle East with first hand experience of innovative new products from around the world," said Chris Mullinger, forum organizer with the Institute for International Research in Dubai.
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Middle East showcase of worldwide product trends
- United Arab Emirates: Wednesday, December 17 - 2003 at 13:04
- PRESS RELEASE
Innovative and exotic new food product developments are to be showcased next month at the Middle East's only event for food marketers.
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Notes and media contacts
The 2nd Middle East Food Marketing Forum is organized by the Dubai offices of the Institute for International Research and will take place from 18 to 20 January 2004 at the Metropolitan Palace Hotel, Dubai.The forum's theme is "Are You Listening To Your Customers" and delegates will be coming from throughout the Middle East to take part.
Debates will include:
• Genetically modified food
• Labeling and ingredients
• Consumer and cultural trends
• Changing regional eating habits
• Packaging innovations
• Food safety and brand management
• Strategies for Middle East food exporters
FOR FURTHER INFORMATION CONTACT
Chris Mullinger
T: +971 4 336 5161
Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, December 17 - 2003 at 13:04 UAE local time (GMT+4)
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