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Coffee Bean and Tea Leaf opens at Jumeirah Centre
- United Arab Emirates: Thursday, December 18 - 2003 at 13:06
- PRESS RELEASE
The popular specialty coffee and tea retailer, Coffee Bean & Tea Leaf (CBTL), continued its rapid expansion in the UAE, with the opening of a new outlet at the exclusive Jumeirah Centre mall on the very popular Beach Road, taking the number of outlets in the UAE to six.
Commenting on the opening of the new outlet, Mr. Ismail Akil Abbasi, Chief Executive Officer (CEO), DUBTRADE LLC, the licensed franchisee of CBTL in the UAE said: "The response to the first CBTL outlet on the Beach Road at La Plage has been overwhelming. Keeping that in mind as well as the popularity of the CBTL brand with the residents of Jumeirah, we felt this was an opportune time to take the brand to the next level and open another outlet at the centrally-located Jumeirah Centre."
"The mall's loyal clientele and consistent traffic made it our first choice for our new outlet. Over the last two years CBTL has established itself as a highly visible brand serving quality products to its discerning clientele in the UAE. Excellent customer service, coupled with a range of innovative tea and coffee drinks, bakery products, salads and light snacks have been the hallmarks that have earned CBTL recognition in the local market," he added.
As in all of its locations, the CBTL outlet at Jumeirah Centre will offer 32 varieties of the finest grades of Arabica coffee from specially selected estates around the world. The stores will also offer more than 30 varieties of CBTL full leaf teas as well as its own proprietary Special Dutch chocolate and French Deluxe vanilla, the key ingredients in its award-winning and popular lattes and original Ice Blended drinks. In addition, fresh baked goods and a full line of complementary coffee and tea merchandise will be available.
The opening of the Jumeirah Centre outlet is part of the major expansion plans charted by DUBTRADE LLC. The first quarter of next year will see the opening of two new outlets at the Bur Juman extension and the EMAAR Marina.
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About CBTL:Founded in 1963, Coffee Bean & Tea Leaf is the oldest and largest privately held chain of specialty coffee and tea stores in the world. With a reputation for excellence, the company is a leader in product innovations, having developed the Original Ice Blended .Coffee Bean & Tea Leaf serves over 30 million coffee and tea beverages annually worldwide. Providing the highest quality coffees and teas for forty years, Coffee Bean & Tea Leaf currently has over 250 stores in California, Arizona, Nevada, Singapore, Malaysia, Sabah, Korea, Brunei, Indonesia, The Philippines, UAE and Australia and continues to expand both domestically and internationally.
For further information contact:
Percept Profile Gulf
Nandini Vohra/Anjali Sawlani
Tel : (971-4) 344-6373
Fax : (971-4) 342-9158
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