Land owners and buyers can receive information by telephone, fax or email

The Land Department has joined the fully-fledged Customer Relationship Management (CRM) solution to provide a communication link to its customers, which include land owners and buyers, 24 hours a day, 7 days a week. Most of the Land Department's customers are either UAE nationals or GCC investors.

'The vision of HH Sheikh Mohammed Bin Rashid Al Maktoum to establish Dubai as a leading economic hub is helping in bringing about the transformation of Dubai into a digital society. As a result of the fast-track developments taking place in Dubai, the Land Department has been under pressure to upgrade its services to meet the changing needs of the market. The number of properties registered at the Land Department exceeds 50,000 plots. Though the procedures related to sale, purchase and mortgage are conducted electronically, we still have to attend to thousands of customers,' said Khalifa Mohammed Al Khallafi, Director General of Land Department.

'The sheer volume of property transactions demands more innovative communication channels in order to maintain the desired levels of customer service. We also need to reduce the number of people physically visiting our offices. Dubai eGovernment's Ask Dubai service is the solution we were looking for. The response mechanisms offered by AskDubai will ensure that every caller has his queries answered by trained and well-informed staff. Furthermore, the multiple options available to the AskDubai caller will bring ease and convenience to our customers,' Khallafi added.

'Under the leadership of HH Sheikh Mohammed Bin Rashid, the Dubai eGovernment is transforming the nature of government services by taking rapid strides towards the electronic integration of all its services, in order to ease the lives of people and businesses interacting with the government. We are pleased to welcome the Land Department to the AskDubai service, a hi-tech call center that enables government departments to offer customer information services,' said Salem Al Shair, Director eServices, Dubai eGovernment. 'AskDubai integrates key features of CRM, which has become a crucial component of business management in today's Information Age. AskDubai has been set up using leading edge technologies that ensure that every call is attended to, either through an agent or through automated voice response systems.'

'The Land Department has made impressive strides in recent times and migrated its processes to electronic channels. However, dramatic developments in the field of real estate has meant that the Land Department needs to constantly find new solutions to maintain high levels of customer service,' added Al Shair. 'AskDubai is a fully-equipped and highly advanced communication resource operating round the clock. We are positive that the Land Department's customers will find the service very useful, and will benefit from the considerable savings in time.'

Customers can contact Ask Dubai on the phone line 7000 40000, or submit their queries through the portal www.dubai.ae. Those wishing to post comments can go to 'Feedback.' There is a facility to chat online with one of the attendants. Users can also go to the 'Schedule a Callback' link, to request a call back at an appointed time. They can also choose the 'Chat and Talk' link if they want a representative to call them on the telephone while they are still chatting online.