Aptec Components to distribute ALPS products in METACIS region

The product range will initially include floppy disc drives (FDDs) and later extend to keyboards and mice. ALPS, commands a 40 per cent market share in FDDs in the Europe, Middle East and Africa (EMEA) region.

"The new agreement with ALPS Electric Company adds another top-rated brand to the Aptec Components portfolio, enhancing our ability to deliver innovative solutions to our clients across the region. The new partnership considerably strengthens our ability to provide world-class products to our clients in the region. We are delighted to partner with such a prestigious company as ALPS and expect to build a strong loyalty for the ALPS brand among our customers within the next few months," said Mario M. Veljovic, Business Unit Manager, Components, Aptec Gulf.

"The METACIS region will witness significant PC penetration in the coming year. As a result, we foresee a high demand for PC components. Our partnership with ALPS will enable us to deliver top-class products to the region's growing customer base and to support our products with strong after sales service," added Veljovic. "Our extensive network that spans the whole region ideally positions us to represent ALPS in these markets."

"ALPS is the preferred brand among thousands of customers all over the world. Our products represent quality and durability, the two factors that IT Integrator and PC System Builders demand nowadays," said Frank Steinruecken, Head of Sales&Marketing Europe, Middle East and Africa, ALPS Electric Europa GmbH. "We are witnessing a new dynamism in the Middle East market, driven by favorable economic factors and high disposable income. We are confident that Aptec possesses the infrastructure and expertise to help us meet our targets. We are aiming to achieve a market share of over 40 per cent for our products in the Middle East as a result of this alliance."

ALPS Electric Company, established in Japan in 1948, has a workforce of 30,000 employees. It has five core business divisions, specializing in electronic components; mechatronic and magnetic components; components for communication electronics; peripheral devices and automotive electronics.

Aptec Components has recently been established to create a one-stop shop for sourcing IT, electrical and electronic components from reliable manufacturers. Aptec Components is driven by strong logistical support and backed by efficient after sales service strengthened by the region-wide network that covers the entire Middle East, Africa and Turkey.