Lamcy Plaza signs exclusive Dubai-wide agreement with AIR MILES

According to the terms of the agreement, in 2004, Lamcy Plaza will continue to be the only mall in Dubai where shoppers can earn AIR MILES for every dirham that they spend, as it has been throughout 2003.

Last month, Lamcy Plaza and AIR MILES had made a joint statement announcing that a record number of over 40 million Air Miles had been issued to Lamcy shoppers in the ten months since their year long promotion came into effect on January 15, 2003 to coincide with the Dubai Shopping Festival.

At Lamcy Plaza, thousands of Air Miles can be collected by members, to be redeemed for fabulous rewards including free travel and accommodation at a variety of destinations, electronic items, gold and jewellery, toys and gift vouchers. A special Air Miles booth is available on the ground floor of the mall to facilitate easy transactions and provide free on the spot sign-up to the programme for non-members.

"The enthusiasm for collecting Air Miles at Lamcy Plaza this year led to a marked increase in repeat customers to the mall. Approximately 57% of AIR MILES members who shopped at the mall between January and May of this year actually returned to Lamcy Plaza during the summer months, thereby highlighting the attractiveness of a loyalty program like AIR MILES," said Tim Jones, general manager, Lamcy Plaza.

Commenting on the strengthening of this strategic partnership, he added "Customer loyalty is what sets Lamcy Plaza apart in today's competitive retail landscape. Looking at the figures we couldn't ignore the obvious-the Lamcy Plaza-AIR MILES formula works and this is why we are delighted to be the exclusive mall partner in Dubai for a world-renowned loyalty programme such as AIR MILES."

At next year's Dubai Shopping Festival, scheduled to take place between January 15th and February 15th 2004, shoppers at Lamcy Plaza will earn one Air Mile for every two Dirhams spent at any of leading local, regional and international retail outlets in the mall including Paris Gallery, Damas, Guess, Jennyfer, Giordano, Benetton and Plug-Ins Electronix to name a few.

"Lamcy's reputation for innovative and varied offerings and superlative customer service is what attracted us to the mall in the first place. The phenomenal success of this year's promotion reassured us that we had made the best possible decision when we chose Lamcy Plaza as a partner and we look forward to taking this relationship with the mall to new heights and ensuring that a Lamcy shopper is an AIR MILES member too," said Dave Battiston, General Manager, Rewards Management Middle East.

"The portfolio of international brands is constantly expanding at Lamcy Plaza, as is their customer base. This bodes well for the future and the alliance between AIR MILES and Lamcy Plaza is sure to add value to the overall shopping experience in the mall as it has done throughout this year," concluded Battiston.