Pepsi launches a new brand - Mountain Dew

Following a successful weeklong sales rally in Jeddah, Riyadh, Abha and Dammam, Mountain Dew was launched to the Saudi media in a spectacular morning event.

Mountain Dew is Pepsi's fastest growing brand in the USA selling over 800 million cases a year. Its unique taste and great advertising has made it an extremely popular drink among the youth and students. Mountain Dew is also the market leader in the Sultanate of Oman - followed by brand Pepsi.

Mountain Dew after months of research and tests is being launched with a unique citrus flavor unmatched by any other brand. The brand will be sold in new and great looking glass bottles in addition to the regular cans and family sized bottles.

"We are very confident about this brand. Our research has shown that this brand has great potential in the Kingdom," said Eng. Khaled Jadallah, Marketing Manager Pepsi Cola International.

"Its great flavor, unique packaging and a strong marketing support will make this into a formidable player in the carbonated soft drinks industry," he added.

A major media advertising campaign, shop publicities, and a unique sampling program that will include the distribution of more than 600 thousand cans throughout Jeddah, Riyadh and Dammam support the launch of this new adventurous product. In addition Mountain Dew will also feature many exciting events and promotions targeting the youth in the Kingdom. The programs which are about adventure sports and daring activities will feature the theme of Mountain Dew's current sports trends: mountain biking and roller blading.