Fujitsu Siemens Computers updates sales teams from channel partners on product features

Over 25 resellers attended the different modules and successful participants were given "Certified Sales Professional" certificates at the end of the training.

"The intensive training programmes were designed to educate our channel partners on the advantages, features and enhanced performance of our products and ensure highest levels of knowledge among people who represent a direct contact with our customers," said Jacquie Carson, Marketing Director International, Fujitsu Siemens Computers. "The commitment with which we conduct these training programmes reflects the importance we place upon delivering product knowledge to our channel partners in a systematic manner. The overwhelming response generated by this programme demonstrates the strong brand loyalty among our resellers."

One of the modules focused on FSC's mobility products, including the LIFEBOOK Series of notebooks, the Tablet PCs and the Pocket LOOX PDA as well as the technology of LAN and mobile security. One sub-module covered desk products, including the SCENIC PCs and focused on high-level security features and manageability, which help keep cost of ownership down.

Three days of training were devoted to the sales of the Intel-based PRIMERGY servers, with separate modules for entry-level to mid-level servers and high-end servers.

"In order to convey the importance of the training, an examination was conducted at the end of each module," said Carson. "The exam followed strict guidelines. The certifications granted will be tracked via a new electronic training administration tool to allow full visibility to our management. These training programmes reflect the importance we attach to measuring product knowledge and sales competency. This training is part of a strategy aimed at improving the quality of our training and ensuring high product expertise levels among the channel partners so that the end-customer is benefited."