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The Dubai Mall 'Waterworld' offers unique aquatic shopping experience

  • United Arab Emirates: Monday, January 05 - 2004 at 14:02
  • PRESS RELEASE

Leading Middle East real estate developer EMAAR Properties yesterday announced a series of unique "Waterworld" attractions as centrepiece to its new Dubai Mall experience.

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  • The Waterfront Atrium at The Dubai Mall will feature a restaurant-lined boardwalk
    The Waterfront Atrium at The Dubai Mall will feature a restaurant-lined boardwalk
Construction on the mall—set to be the world's biggest—begins this year and the breathtaking aquatic displays are expected to be a big draw for regional visitors.

The Centrepiece of the edifice's interior, "Four Wonders of Water" will be unveiled in late 2006. Upon project completion a Water Terrace, Fountain Oasis, Waterfront Atrium and an Aquarium will nestle in the shadow of Burj Dubai, the world's tallest tower and keystone in the huge development to make Dubai global shopping capital.

"Each 'Water Wonder's' unique design aims to provide visitors with a larger-than-life sound and vision experience. As a thrilling spectacle for both young and old, 'Waterworld' will ensure a memorable visit to The Dubai Mall," said Ibrahim Al Hashemi, Executive Director of EMAAR Properties Retail and Leasing Department.

The Fountain Oasis, a cascading waterfall, will thunder towards The Lake, one of the mall's central features. The Musical Fountain, lakeside water jets and pyrotechnic lasers, will provide a sound and light extravaganza. A waterfront boulevard, featuring a café- and restaurant-lined boardwalk, will give spectacular views of the entire development.

"A three-storey Aquarium marks the culmination of this exciting trip into a fantasy water world. Featuring glass tunnels filled with sharks, sting-rays and other exotic marine life, the Aquarium will give visitors a unique shopping experience," Al Hashemi said.

EMAAR's most ambitious retail development yet, The Dubai Mall will comprise five million square feet of retail space, additional residential and retail amenities. The mall itself, over 50 soccer pitches in size, will be the largest single shopping space in the world, ahead of both Edmonton Mall, Canada, and the Mall of America, Bloomington, Minnesota.

The Dubai Mall is an integral part of the Burj Dubai project and will provide spectacular views of the world's tallest tower and the surrounding skyline. Hotels, private residences, cinemas and entertainment sites will radiate out in a series of ellipses from Burj Dubai—magnetising interest and prestige to the entire project.
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Notes and media contacts

About EMAAR Properties PJSC
EMAAR Properties is a Public Joint Stock Company listed on the Dubai Financial Market. With an asset base of USD 6 billion including the land bank, the Company's vision is to 'Shape the Future of Dubai' by focusing on innovation, meticulous planning and the continuous pursuit of excellence. The Company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base.

Currently, it has ten major real estate projects under various stages of development. These developments include Dubai Marina, Arabian Ranches (including Gazelle), Emirates Hills, The Meadows, The Springs, The Lakes (including Hattan Homes), The Greens and EMAAR Towers in downtown Dubai. The company also owns and manages the Gold and Diamond Park and will soon launch on its ambitious plans to build Burj Dubai - the tallest skyscraper in the world.

While EMAAR continues to actively pursue expansion in its core business of innovative, high quality real estate development it has diversified into related business lines to further build value for its 41,000 shareholders. In line with this corporate belief, EMAAR also owns and manages four subsidiaries - Dubai Bank, focused on retail and commercial banking, Amlak Finance, the UAE's first and only mortgage finance company, EMRILL, a joint venture with the UK-based Carillion plc which provides innovative property and facilities management services, and it technology and communications company, Sahm Technologies.


For further information, please contact:
Christa Vander/Sameh Hamtini
ASDA'A Public Relations
Burson-Marsteller exclusive Middle East affiliate
Dubai, UAE
Tel: +971-4-3355969, Fax: +971-4-3356080
or
Malika Bseiso
EMAAR Properties
Tel: +971-4-399 3366
Fax: +971-4-399 2292

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