Visa offers magical Disney holidays in special DSF promotion for all cardholders

Fernando De Matos, Head of Marketing for Visa International in the Middle East said, 'We are delighted to partner with Disney for the first time at DSF 2004. Visa believes in providing added value for every card purchase made, and with Disney's reputation as the world's strongest entertainment brand combined with the Middle East's most popular shopping event, DSF, we are thrilled to launch this fantastic promotion to reward cardholders that shop with Visa.'

'In addition to our core Disney promotion, we have introduced four additional promotions offering hundreds of prizes and fun-filled ways to win, making DSF 2004 one of the most exciting DSF's for Visa yet,' De Matos added.

Running from January 15 to February 15, all Visa cardholders that spend any amount in a participating DSF outlet will automatically be entered into a grand prize draw to win a five-day VIP family package to Disneyland Resort Paris.

Furthermore, Spinneys stores across Dubai have partnered with Visa to offer cardholders shopping at Spinneys the chance to win one guaranteed Disney family package for a lucky Spinneys customer.

A total of nine VIP Disney packages will be given away throughout DSF. Each package is for two adults and two children inclusive of five star hotel stay, gala dinners, breakfast with the Disney characters and a tour of Paris.

'With card payments becoming an integral part of everyday spending, we hope that Visa cardholders will chose the convenience of paying with Visa over cash in order to benefit from these great prizes. We are very excited and look forward to a spectacular DSF,' De Matos concluded.

Visa is the preferred payment partner at DSF 2004 with approximately 2000 participating shops and retailers promoting Visa at point of sale. Visa Electron or Visa cardholders from anywhere in the world that shop in Dubai between January 15 and February 15 can enter into the Visa promotions.