DKNY, Diesel and Dolce & Gabbana arrive at Hour Choice

"The watch industry is becoming more fashion-focused which is why we've chosen to launch these popular brands. Watches are playing an increasingly prominent role in expressing personal style," said Ajai Kumar Dayal, General Manager, Hour Choice.

"This year, I foresee the continued growth of watches as fashion accessories - products that match people's lifestyles. Interestingly, the traditional watch companies are being influenced by, and are following, the style trends set by the upcoming fashion watch brands, many of which are truly affordable."

The latest Hour Choice outlets have opened in Sharjah Mega Mall, Lulu Centre Sharjah and Muscat City Centre, bringing the chain's total number of shops to 37.

The new DKNY, Diesel and Dolce & Gabbana designs combine innovation with high standards of quality in both components and finish. In addition, the stores stock an exciting range of international watch brands including Anne Klein, Cat, Sekonda, Continental, Cruiser, Dolce & Gabbana, Accurist, Swiss Army, Ellesse, Freestyle, Timex, Citizen, EverSwiss and Kenneth Cole.

Mr Dayal continued: "The new stores in Sharjah and Muscat are easily identifiable and well located, providing a different shopping experience in a friendly, relaxed atmosphere."

Hour Choice is present in the UAE, Bahrain, Qatar and Oman. A further three stores will open shortly in Doha and Dubai.

ends