Exclusive preview of Lamcy Plaza DSF sale for AIR MILES members

On January 15th, between 8:30 am and 11:30 am, AIR MILES members will be given the opportunity to avail of the many exciting bargains on offer at the mall this DSF before anyone else. Booths will also be set up at the entrance of the mall to provide free on the spot sign-up to the program for non-members.

As an added bonus, members who shop during this preview will get a chance to enter three raffle draws where a total of 300,000 Air Miles can be won. Air Miles accumulated by a member can be redeemed for fabulous rewards including free travel and accommodation at a variety of destinations, electronic items, gold and jewellery, toys and gift vouchers. During this preview, entertainment will be provided by Radio Lamcy's live DJ who will be on hand to play members' requests and chart-topping hits.

During this year's Dubai Shopping Festival, scheduled to take place between January 15th and February 15th 2004, shoppers at Lamcy Plaza will earn one Air Mile for every two Dirhams spent at any of leading local, regional and international retail outlets in the mall including Paris Gallery, Damas, Guess, Jennyfer, Giordano, Benetton and Plug-Ins Electronix to name a few.

Paying tribute to the Dubai Shopping Festival this year, Lamcy Plaza will display a giant illuminated revolving shopping bag in front of the waterfall. Throughout DSF, the mall will be organizing a host of activities especially for children such as magic shows and the Robot E2 show which is already a popular feature of the mall as well as numerous competitions where there are fabulous prizes to be won.

"Plasma screens have been put up throughout the food court and popular cartoons and family films will be shown periodically to entertain customers while they eat. We also have plans to organize variety shows throughout DSF to keep the diners amused. And there's always Radio Lamcy, our very own in house radio station, providing you with latest chart topping hits and your very own requests and dedications," added Tim Jones, general manager, Lamcy Plaza.