Deira City Centre General Manager Mr Rashid Zakaria Doleh said:"Deira City Centre has long been the retail heart of the Dubai Shopping Festival (DSF) as the UAE's people's choice for shoppers and a must-see destination for visitors to the Emirates."
During DSF 2004, Deira City Centre will offers an action-packed array of entertainment events as well as its 'World Famous Sale' offering huge discounts in many of its 300 stores and greatly contributing to yet another successful Festival.
Deira City Centre General Manager Mr Rashid Zakaria Doleh said :"DSF 2004 at Deira City Centre promises to be the most exciting ever, offering an even greater lineup of discounts for shoppers, must-see entertainment and prize giveaways for the whole family."
Deira City Centre remains one of the leading attractions for visitors to the Dubai Shopping Festival, with an estimated increase in traffic of more than 20% during the month-long extravaganza. With the recent opening of the new ground level expansion, which has brought 24 more leading stores to the Mall, as well as a wealth of new stores on all levels, the number of visitors is once again expected to significantly rise.
"DSF has become a truly global event, which has been a prime factor in Dubai's emergence as one of the world's leading tourist destinations," Mr Doleh said.
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Deira City Centre marks ninth anniversary of Dubai Shopping Festival (DSF 2004) with 'World Famous Sale'
- United Arab Emirates: Sunday, January 11 - 2004 at 13:44
- PRESS RELEASE
Deira City Centre will for the ninth consecutive year be a main sponsor of the Dubai Shopping Festival 2004 (January 15 - February 15, 2004) as the mall's owners, Majid Al Futtaim Group, continue its high-level support for the region's most exciting event.
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Related InformationAbout Deira City Centre
Deira City Centre is the flagship shopping, leisure and entertainment centre within the Majid Al Futtaim Investment's portfolio. A multi-faceted complex, it has over 305 stores and attracts 2 million visitors a year, making it one of Dubai's top attractions. It is unique for its variety of retailers and for its anchor stores including Carrefour, IKEA, Debenhams, Woolworths, Virgin Megastore, Paris Gallery, Sun and Sand Sports and Magrudy's, As well as a great shopping experience, Deira City Centre is home to Sofitel City Centre Hotel; the 11 screen multiplex Cinestar; Magic Planet family entertainment centre; City Walk, an eating and leisure retailing boulevard on the second level; Arabian Treasures (next to IKEA), an enclosed 'souk' featuring 14 unique shops; the Textile Court on the second level next Sofitel City Centre Hotel, and the new ground level of 24 shops and services.
About Majid Al Futtaim Group
Majid Al Futtaim Group of Companies has changed the face of shopping, entertainment and leisure in the Middle East, driven by the vision of its founder and chairman, Mr. Majid Al Futtaim. Established in 1992, the Group has rapidly become a business of international significance. Credited with successfully bringing the concepts of the mega mall and the hypermarket to the region, the Group started from its Dubai base and has taken its pioneering concepts into other major cities Arab world. Today, the Majid Al Futtaim Group is made up of a number of complementary core businesses, including Mall of the Emirates - the most ambitious leisure and retail project in the Middle East. Located in Dubai, when it opens in September 2005, this will be the largest shopping mall in the world outside North America.
Anne-Birte Stensgaard, Senior News EditorSunday, January 11 - 2004 at 13:44 UAE local time (GMT+4)
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