Orbit appoints new Vice President for Sales and Distribution

In his new position, Nimeh will be responsible for all Sales and distribution operations in the Middle East, Europe and North Africa, through leading the network of Orbit offices in those regions.

Nimeh has had extensive experience for almost 25 years in the Arab world in General Management, Finance, and Sales and Distribution positions; He holds an MBA from the US. Prior to joining Orbit, Mr.Nimeh held several senior managerial positions with multinational companies in various locations in the Arab world and Africa; Most recently he served as General Manager for Pepsi Cola in Algeria; while he spent a number of years before that in Saudi Arabia, Egypt, and Jordan.

On the appointment of Mr.Nimeh, Mr.Samir Abdul Hadi, President and CEO commented: "Orbit seeks to attract talented executives with leadership capabilities to sustain and grow its leading position in Home TV entertainment in the region, and Nihad will add value to our executive team in his area of expertise"

Nimeh will be responsible for expanding Orbit's market share in the Middle East, Europe, and North Africa markets in terms of sales and distribution. He will also be in charge of developing and implementing strategic sales plans, and leading our network of offices in the region", added Samir Abdul Hadi, President and CEO of Orbit.

The newly appointed Vice President of Sales and Distribution Nihad Nimeh stated," I am excited to join Orbit a market leader in home TV entertainment; Orbit has increased its share of the pay TV industry as a result of introducing a mass proliferation strategy; and Orbit has the potential to further grow its business leveraging its high quality product and its diversified total home TV entertainment concept". "Orbit caters to the Arab population mainly and brings them the best in entertainment, news and sports, Orbit will continue to grow by adding more choice to its customer base, launching a series of new channels, and will expand that customer base by increasing its access points either through its own retail outlets or through its dealers network", Nihad Nimeh added.

"We want to make sure that Orbit is within reach of our current and potential customers, that's why our sales strategies will be focussing on enhancing and increasing our distribution network all over the Middle East, Europe, and North Africa"; closed, the newly appointed Vice President of Sales and Distribution for Orbit.