'Life's Good': LGE adopts global brand slogan

The new slogan, 'Life's Good', has already been successfully rolled out in a number of other markets by the global and regional digital leader and will now feature in all LGE Middle East and Africa marketing and communications programmes.

"After a number of successful years running its 'Digitally Yours' brand slogan in the region, LGE is reinforcing its commitment to getting closer to its customers and enriching their lives," said Hamad Malik, Senior Manager - Marketing and Communications, LG Electronics Middle East and Africa.

"Part of that promise is reflected in the brand slogan, 'Life's Good', as it reflects LGE's intention to enhance the way people interact with its products and improve their quality of living."

The 'Life's Good' slogan was adopted by LGE's Australasian region over 18-months ago and proved to be a simple but effective communicator to customers.

"Customer feedback told LGE that 'Life's Good' communicated a great deal more about the LG brand than the previous slogan," said Malik. "They liked the simplicity and the promise behind the words."

Malik added that LG Electronics' highly active social and cause related marketing programmes would benefit from the new slogan as would its advertising and public relations campaigns.

"LGE will present a refreshing new approach in it's communication with its customers," he said. "There will be a new look and feel for advertising drawing more on lifestyle and experiences rather than product features."

LGE brand imagery will also undergo a change reflecting the new slogan.

"It's a very simple communication device but it says everything about what LG Electronics as a brand is achieving," commented Malik. "The customer is at the centre of every thought and action of LG team members and 'Life's Good', will be their new mantra for the Middle East and Africa."

In 2003, LGE achieved top level status in 10 Middle East and Africa countries for customer service and has achieved a customer service indices average of 4.25 across the region.

The Korean consumer electronics giant also has dedicated Customer Information Centres in 27 countries across the region.