BurJuman announces million Dirham promotion and spectacular line-up of events for DSF 2004

Mr. Majid Saif Al Ghurair, President of BurJuman Centre, said: ' Guided by its unique theme, One World. One Family. One Festival, the Dubai Shopping Festival has helped transform Dubai into a popular international shopping destination. As a key sponsor of this mega event for the sixth successive year, BurJuman is proud to work closely with Dubai Shopping Festival to once again ensure that shoppers have a very rewarding DSF'.

Mr. Saeed Mohammed Al Nabouda, Chief Executive Officer of DSF 2004, said that the spectacular shopping-linked promotion and international entertainment at BurJuman will help further enhance the attraction of DSF as a dream destination for shoppers and families.

'We are happy to see BurJuman pursuing an aggressive strategy to promote not just the mall but also Dubai and the DSF. As a major family shopping destination, BurJuman's latest initiative would play a significant role in sustaining the festival's exciting momentum right until the final day'.

Mr. Eisa Adam Ibrahim, General Manager of BurJuman, said: 'We are providing visitors a great opportunity to realise their DSF dream at BurJuman. From great shopping, great savings and great rewards to great entertainment, BurJuman is offering the biggest and best for everyone. As a mall that has become a magnet for people from different nationalities, BurJuman is promising residents and visitors a month of amazing celebrations this DSF. Through our exciting DSF programme and the exclusive range of world-class brands, high quality facilities and services, we will pamper all our shoppers to ensure they get a complete and memorable shopping experience'.

The Big Deal
Well-known international and local brands at BurJuman are offering value-for-money DSF deals with huge discounts of between 30 - 70 percent on a range of merchandise including fashion wear, accessories, shoes, leather goods, cosmetics, perfumes and jewellery. Stores participating in the DSF offer at BurJuman include Donna Karan, Escada, DKNY, Kenzo, Rodeo Drive, Calvin Klein, Maxmara, Massimo Dutti, Liz Claiborne, Next, Mango, Zara, XOXO, Scoop, La Senza, Mexx, Aldo, and many more.

The Big Prize
And with mega savings, there are also mega rewards through the exciting promotion that will run at BurJuman throughout DSF.

Entertainment par excellence
Some of the world's finest performers who have thrilled audiences world-wide will entertain visitors to the mall.

International Jewellery Exhibition
BurJuman will host an international jewellery show from February 1 to February 15 with several leading brands from over 10 different countries participating including Germany, Spain, Italy, Hong Kong, Singapore, United Kingdom and India.