adidas supports Dubai Marathon as ninth in world Marathon Series

adidas-Salomon Emerging Markets, based in Dubai, has become a key partner of the Dubai Marathon 2004 (January 9) due to its local popularity and growing recognition on the world distance running calendar.

adidas-Salomon Emerging Markets Head of Marketing Walter Bruppacher - who is currently in rigorous training to take part in this year's marathon - said: "Taking part in a marathon can be a life-changing experience. It is an ultimate physical and psychological challenge and is incredibly rewarding personal and community event whether or not you make it to the finishing line."

"The adidas global Marathon Series comprises eight of the world's finest distance running events. We're proud to sponsor major city races such as the Dubai Marathon as well as the globally recognized Boston Marathon and Marathon de Paris, supporting them as celebrations of challenge and achievement."

Held under the patronage of Skeikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Minister of Defence, the 42.195 km marathon will run alongside a 10km road race and a 3km charity run. Race organizers are anticipating up to 10,000 people to take part.

Mr Bruppacher said;"When you are running with adidas you are not running alone. With every product we deliver, it is developed with direct input from highly experienced runners and athletes to deliver a product built especially for both comfort and performance. The latest footwear technologies look to total design, style, fit and functionality to enhance total athletic performance."

adidas' latest in running footwear available in the Middle East include the a3 Ultraride.