Shoppers 'Win Diamonds with Ajmal' during Dubai Shopping Festival 2004

In addition to the Win Diamonds with Ajmal promotion, Ajmal Perfumes has a host of activities and promotions lined up, coinciding with the launch of its two new western fragrances for men and women - Titanium and Ignite.

Nazir Ajmal, Marketing Director and Chief Perfumer, Ajmal Perfumes said of Ajmal's participation in DSF: "We are always pleased to support such dynamic retail initiatives such as DSF as they are the ideal opportunity to appeal to a wide audience of visitors with the UAE's charm. As one of the longest-established perfume manufacturers in the region, where fragrances play an integral part of our heritage and culture, we are in a strong position to reflect this element to visitors."

"DSF is also the ideal platform in which we can reward our regional customers, giving them the chance to enjoy value-added offers while winning valuable prizes. Also, with the multitude of nationalities that DSF brings together, we see this as the perfect occasion in which to introduce our two new fragrances, Titanium and Ignite, which will appeal to a variety of tastes," added Ajmal.

Throughout DSF, Ajmal fragrance products will be available at kiosks located at the Night Souq, Rigga Street, Al Seef and at the Global Village's Saudi Pavilion.

"We are excited about our Win Diamonds with Ajmal promotion and look forward to giving our valued customers the chance to win diamond jewellery. This is our way of rewarding them for their support and it will surely bring joy to the winners," added Ajmal.