According to JARN, a major Japanese magazine specializing in air conditioners, LGE outsold the second-place air conditioner maker almost two-fold.
"LGE sold a total of 8 million units of air conditioners on the global market of 43 million air conditioners, taking an 18.6% market share," said Mr. K. H. Kim, President, LG Electronics Middle East and Africa Operations. "This means that one of every five air conditioners sold in 2003 was LG's.
"Holding the top spot for four years in a row is a rare feat on the global market and we will continue to exert efforts to keep our number one position with new technologies and new products."
Kim attributed LG's success to efficient use of overseas production bases, targeted region-specific marketing strategies, its adoption of the world's best core technologies and ownership of its core parts business.
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- United Arab Emirates: Wednesday, January 21 - 2004 at 10:42
- PRESS RELEASE
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Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, January 21 - 2004 at 10:42 UAE local time (GMT+4)
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About LG Electronics
LG Electronics (Korea Stock Exchange: 6657.KS), established in 1958 as the pioneer in the Korean consumer electronics market, is a major global force in Electronics and Information & Communications products. More than 55,000 employees working in 76 overseas subsidiaries and marketing units around the world, strengthen LG Electronics' core competencies in three main business companies: Digital Appliance, Digital Display and Media, Telecommunication Equipment & Handset.
The Digital Appliance Company is fast becoming the leader of the global home appliances industry ranking global No.1 in sales of air conditioners and microwave ovens. For the first in the world, LG Electronics commercialized a full line up of networking home appliances, an Internet refrigerator, washing machine, microwave oven and air conditioner, thrusting full force into the home network business.
Jonathan MacPherson
MCS/Action FZ LLC, P.O. Box 20970, 410 Building 8, Dubai Media City, Sheikh Zayed Road, Dubai, United Arab Emirates.
Telephone: (+971) 04 3902960
Facsimile: (+971) 04 3908161
About LG Electronics
LG Electronics (Korea Stock Exchange: 6657.KS), established in 1958 as the pioneer in the Korean consumer electronics market, is a major global force in Electronics and Information & Communications products. More than 55,000 employees working in 76 overseas subsidiaries and marketing units around the world, strengthen LG Electronics' core competencies in three main business companies: Digital Appliance, Digital Display and Media, Telecommunication Equipment & Handset.
The Digital Appliance Company is fast becoming the leader of the global home appliances industry ranking global No.1 in sales of air conditioners and microwave ovens. For the first in the world, LG Electronics commercialized a full line up of networking home appliances, an Internet refrigerator, washing machine, microwave oven and air conditioner, thrusting full force into the home network business.
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