Benetton offers 50 per cent off on everything this DSF

The offer is at all stores in Dubai: Deira City Centre, BurJuman, Jumeirah Centre, Al Ghurair City and Lamcy Plaza, till the 31st of January.

'DSF has been growing from strength to strength every year and has become an event awaited by everyone. At Benetton we have always aimed to give our customers real value offers, the surprises we had during Christmas are a prime example', said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group, sole distributor for Benetton in the UAE.

Dayal added: 'DSF is a time where Benetton likes to let its customers indulge! The winter collection for Benetton was launched only recently, and 50 per cent off on a relatively new designer range of clothes is rare. So far the response has been overwhelming with 35 per cent increase in footfall already.'

Apart from the DSF offer, Benetton will be quite active during this period. The new Spring collection will be in store very soon alongside a special limited edition Valentines Day collection that will be arriving a few days before the 14th of February.

'One of Benetton's key strengths is the fact that the clothes in the stores change every fortnight. We get a large variety of casual clothes, but limited quantities, this gives us an edge of exclusivity to offer our customers at a reasonable price', concludes Dayal.