Getty Images adopts HP adaptive enterprise

HP has been designated a strategic technology provider to Getty Images, the world's leading provider of imagery, film and digital services.

The agreement calls for an investment by Getty Images in HP aAdaptive enterprise solutions, which should enable the company to leverage its underlying infrastructure to extend its existing business model.

HP will provide its HP OpenView management software, industry-standard HP ProLiant servers, and HP StorageWorks products and professional services for the archiving of digital content. In addition, HP technology will power the Getty Images web site that supports more than 1.8 million unique visitors per month.

Using HP adaptive enterprise solutions, Getty Images plans to simplify management of its vast image archive and respond faster to customer needs with a broader selection of images. The company also is preparing to use HP storage technology to expand its digital image archive for movie houses and film studios.

Working closely with Hollywood filmmakers, Getty Images supplies film clips for major motion pictures, television and other video communications. HP will work with Getty Images to digitally archive its more than 70,000 film clips.

'HP's Adaptive Enterprise architecture is ideal for companies, such as Getty Images, that face the challenge of constantly re-inventing themselves to stay ahead of changing business conditions and opportunities,' said Jim Milton, senior vice president, Enterprise Systems Group, and managing director, HP Americas.

'We look forward to helping Getty Images build and sustain its industry leadership position with our flexible, cost-effective, world-class IT products and services.'

Getty Images' Seattle data centre consists of industry-standard HP ProLiant DL380 and DL580 servers and approximately 25 terabytes of HP storage managed by HP OpenView software.

The company also has installed HP desktop PCs, and, under the new contract, will acquire HP notebook PCs for rich digital media applications, including the capture and manipulation of digital content for new still life and film images.

'Our IT partnership with HP will enable us to more efficiently capture and deliver more digital content to our customers worldwide,' said Kenneth Stringer, vice president, IT Infrastructure, Getty Images.

'HP's industry-standard technologies will scale up quickly, enabling our business-critical information systems to keep pace with our rapid business expansion.'