• HSBC

MSF increases awareness with Global Village charity booth

  • United Arab Emirates: Thursday, January 22 - 2004 at 11:32
  • PRESS RELEASE

Médecins Sans Frontières, the first charity to take advantage of a specially constructed charity kiosk at Global Village, said the experience has proved very positive for awareness of the organisation and its objectives.

"The reaction to the MSF kiosk has been great," said Geraldine Gallagher, Public Relations Officer for Médecins Sans Frontières in Dubai.

"The relaxed and informal atmosphere of Global Village lends itself to visitors coming up to our stall and finding out more about the work we do.

"People have also signed up to do volunteer work for MSF, which is a real plus point."

Dubai Festival City, host of Global Village 2004, has donated the kiosk to four charities who will each occupy the booth for a week during Dubai Shopping Festival.

The Médecins Sans Frontières kiosk has official MSF calendars, bags, mugs, pens and caps for sale, the proceeds from which contribute to its emergency fund set up to respond quickly to international crises around the world.

"The recent earthquake in Iran is a good example of this - we were able to get people on the ground immediately and provide emergency medical assistance by using money from the fund," said Gallagher.

MSF participated at Global Village 2003 when it set up a replica refugee camp on site.

"We still get comments from members of the public about it even now, a year on," said Gallagher. "That really shows just how effective our participation in Global Village can be," said Gallagher.
MSF kiosk at Global Village. 
MSF kiosk at Global Village.
Article Options
Log in to request more information

Notes and Media Contacts »

ABOUT MSF:

Médecins Sans Frontières (MSF) is an international humanitarian aid organisation that provides emergency medical assistance to populations in danger in more than 80 countries. In countries where health structures are insufficient or even non-existant, MSF collaborates with authorities such as the Ministry of Health to provide assistance. MSF works in rehabilitation of hospitals and dispensaries, vaccination programmes and water and sanitation projects. MSF also works in remote health care centres, slum areas and provides training of local personnel. All this is done with the objective of rebuilding health structures to acceptable levels.

Raising Awareness

In carrying out humanitarian assistance, MSF seeks also to raise awareness of crisis situations; MSF acts as a witness and will speak out, either in private or in public about the plight of populations in danger for whom MSF works. In doing so, MSF sets out to alleviate human suffering, to protect life and health and to restore and ensure respect for the human beings and their fundamental human rights.

Only a small percentage of the populations that find themselves in a situation of danger gain the attention of the media. MSF teams travel to places that many people have never heard of, to assist those who have fallen victim to natural or man-made disasters. MSF volunteers have a story to tell when they return from their missions, and they use their experiences to speak of what they have seen. For MSF, raising awareness for these populations and the situations they are in is an important task. Whenever possible, MSF volunteers give interviews and make presentations. MSF offices worldwide facilitate the organisation of gatherings, for individuals and groups who want to speak in their home communities. MSF also mounts exhibitions and, from time to time, releases publications, with the aim of raising awareness.

It is part of MSF's work to address any violations of basic human rights encountered by field teams, violations perpetrated or sustained by political actors. It does so by confronting the responsible actors themselves, by putting pressure on them through mobilisation of the international community and by issuing information publicly. In order to prevent compromise or manipulation of MSF's relief activities, MSF maintains neutrality and independance from individual governments. The organisation also tries to ensure that the majority of funds raised for its work comes directly from contributions from the general public. In this way, MSF guarantees equal access to its humanitarian assistance.

MSF has been setting up emergency medical aid missions around the world since 1971.

About Dubai Festival City

Dubai Festival City is being developed on 1,600 acres on the banks of Dubai's historic Creek. Comprising 15 distinct development zones, Dubai Festival City is a property development by the Al-Futtaim Group and is the Middle East's largest, privately-funded mixed-use real estate project.

The privately-funded property will comprise a unique mix of entertainment, dining, shopping, edutainment, sport and leisure facilities, automotive dealerships, hotels, a marina, residential and office components.

For sporting enthusiasts, an 18-hole championship golf course, designed by world-renowned golf course designer Robert Trent Jones II LLC, other world-class sporting facilities are also being incorporated into the overall development.

For further information, please contact:

Niall McLoughlin
Marketing Communications Manager, Dubai Festival City LLC
Corporate Communications Manager - Al-Futtaim Group
PO Box 49776, Dubai, United Arab Emirates
Tel: +971 4 2136190
Fax: +971 4 285 1185
Mobile: +971 50 625 1329

Disclaimer »

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions