Intensive workshop on strategic brand management

The program incorporates the most current thinking and development in this area, drawing on the faculty's unique consulting, research, and advance material. SBM offers a solid, proven theoretical foundation with practical insights to assist managers in their day-to-day and long-term brand decisions.

The work shop will be directed by Dr. Ranjan Das, Professor of Strategic and International Management with IIMC. Dr. Das during his last eight years has offered more that 50 Management Development Workshops in India and abroad. Indian Institute of Management-Calcutta (IIMC) is one of finest of Asia's business management schools and ranks number one in India by the Economics Times. The institute has emerged as an international Center of Excellence in all facets of Management Education.

The programme will cover the comprehensive understanding of a Strategic Brand Management and its roles in business and commerce. It enables the participants to apply their knowledge and analytical skills learnt in their workplace through project works and assignments. The program will adopt a practical approach to enhance participants understanding of various key components of Strategic Brand Management.

The two-day intensive work shop has been specially designed to provide middle and senior level managers, professionals and executives in the private and public sectors to equip themselves with the latest cutting-edge knowledge in successful branding and competing effectively in the international market.

The methodology includes lectures group work, exercises, case discussions etc. Apart from discussion on tools and techniques, substantial amount of time will be devoted to conceptual understanding and experience base learning. Accordingly, the participants will be encouraged and are expected to discuss and share their experience.