Sony Cyber-shot F828 sets new standards in digital still cameras

Equipped with an effective 8 Mega Pixel resolution, Sony's revolutionary new 4-colour filter and utilizing the precision Carl Zeiss Vario Sonnar T* lens, the Cyber-shot F828 delivers highly realistic colour reproduction and fine image detail, closer to the visual characteristic of the human eye. Styled in a chic black metal case, the latest evolution in consumer digital still cameras provides a truly professional photographic experience.

"The serious photographer who has been waiting for compelling reasons to upgrade their existing digital still camera, need wait no longer. The Cyber-shot F828 caters to the serious photographer who needs professional quality pictures and realistic colour reproduction with fine image detail. Opportunities for creativity to be explored with this groundbreaking digital still camera are unparalleled in the current field of consumer digital photography," said Mr. Yasuhide Yokota, Managing Director, Sony Gulf FZE. "The combination of innovative technologies like the 4-colour filter CCD, Carl Zeiss T* Lens, the 8 Mega Pixel resolution, the high data transfer rate of Memory Stick PRO and the Real Imaging Processor, ensures major advances in picture quality, imaging handling and shooting speed", he added.

Unrivalled Image Capture and Reproduction
True-to-eye colours - The 4-Colour Filter
The Cyber-shot F828 has been designed with the serious photographer in mind. To meet the stringent demands, Sony has incorporated the very latest in CCD technology, a Super HAD CCD with a unique 4-colour filter - a world first among consumer digital still cameras. With the addition of Emerald to the standard Red, Blue, Green filters, the F828 has superb colour accuracy and ability to maintain fine tonal graduations which brings the colour reproduction closer to the visual characteristics of the human eye.

Superb Imaging - 8.0 Mega Pixels
In another move towards professional photographic quality, the CCD has a resolution of 8 million effective pixels, capable of a maximum recording size of 3,264 x 2,448 pixels and thus ideal for even A3 prints. With the increased picture definition and colour reproduction brought by this combination of technology, tasks like photo-editing, design and creative digital imaging take on a whole new dimension of quality.

Sharp and High Quality Imaging - Carl Zeiss Vario Sonnar T* Lens
Designed for Sony by Carl Zeiss, the Vario-Sonnar T* Lens featured on the Cyber-shot F828 is a wide angle to telephoto zoom lens with an equivalent 35mm focal length of 28mm - 200mm.

With a 7-iris diaphragm giving a maximum aperture of F2.0 at a wide angle and a F2.8 when set in the telephoto mode, the lens on the Cyber-shot F828 is among the brightest in the digital market. The rotating lens offers a 7x Optical Zoom with a Macro auto focus range of 20mm to 600mm and has a fully adjustable double ring for setting of the manual focus and zoom.

The Carl Zeiss T* lens features a highly advanced optical multi-layer coating specially designed to minimize reflections on the lens which can cause "ghosting" and "flaring". With a Carl Zeiss T* lens, the reflection rate on the Cyber-shot F828's Vario-Sonnar lens improves by about 80 percent compared with conventional lens technology, resulting in high quality, sharp and natural images.

The Ultimate Camera System - Real Imaging Processor
The Real Imaging Processor, Sony's latest digital signal processor offers more precise and better picture quality results, higher operation speed and 30% lower power consumption. Among the many benefits of this highly efficient processor is faster shooting time. Burst shooting is accelerated (interval cut by half), image processing is near simultaneous and image display time is cut by one fifth, when compared to conventional DSP (Digital Signal Processor) technology.

Advanced Operations and Features
Fingertip Controls
The Cyber-shot F828 bears all the hallmarks of traditional professional camera design. The stylish and ergonomic jet-black body with the integrated "grip" handle allows both easy handling and maximum access to an extensive number of automatic and manual controls, while the rotation lens offers great flexibility when shooting. Dedicated "Direct buttons" are situated on the back, top and side barrels of the camera, giving access to the most commonly used functions, while a Command Dial and a joystick-type Control Key allow for a high degree of fine tuning, whether you are capturing an image, setting your camera preferences or reviewing your shots. Experienced photographers will also welcome the advanced accessory shoe, the LCD panel that displays shooting information and the camera's high-resolution electronic viewfinder (EVF).

Advanced Viewfinder
The EVF features a display resolution of 980 x 240 (235,200 dots) and optimized signal processing for high detail picture display, which in real world terms means it has 30 percent higher pixel resolution than other Sony models. This makes the task of checking and composing the subject much easier even when using the EVF, which is a key feature for a photographer.

Direct Print
Incorporating PictBridge* technology, the Cyber-shot F828 is capable of connecting direct to a printer via a high speed USB 2.0 interface for printing without the need for a PC. In addition, the camera can also be used to record non-stop high-resolution movies with Sony's MPEG Movie VX Fine (30.0 fps) in VGA format using Memory Stick PRO High Speed Transfer. The length of the movie is only limited by the capacity of the Memory Stick installed.

Dual Memory Slot
The Cyber-shot F828 features a dual memory slot, which not only offers high-speed transfer to Sony Memory Stick PRO but also accepts the CompactFlash format -Type I/ II (Micro Drive compatible). Images can be captured in the uncompressed RAW format, providing the high quality demanded by professionals.