This global brand is already sold in 25 countries worldwide. The UAE product range consists of 12 variants. All Sanex products are dermatologically tested and pH balanced.
Dhiresh Sharma, Head of Consumer at MMI, said: "Sanex has been researching and developing cutting-edge, skin-friendly body care products for over 20 years, and we are very excited to be introducing the brand to the UAE market. MMI already distributes a number of personal care products and Sanex is a strong addition to our line-up. The range offers a wide range of specialised benefits and formats which we believe will appeal strongly to consumers in the UAE.
"As the Dubai market continues to grow and develop, MMI is finding that global brand owners are increasingly looking to launch and position their international consumer brands here. It is a sign of Dubai's international reputation, the cosmopolitan tastes of its population, the strength of the economy and the confidence in the future of the market."
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MMI launches global brand of personal care products in the UAE
- United Arab Emirates: Monday, January 26 - 2004 at 13:47
- PRESS RELEASE
The Consumer Division of MMI, the Dubai-based leisure and retail marketing and distribution company, has launched the Sanex personal body care range in the UAE.
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MMI is the Dubai-based leisure, retail marketing and distribution company, operating across the consumer, travel, beverage and retail sectors, and representing some of the world's best known brands. MMI also operates its own Seasons restaurant chain and is the UAE franchise holder for Costa Coffee.In the Middle East, Sanex is marketed by Zetra, a company with over 50 years' experience in managing brand development for world-beating brands such as Brylcreem, Kiwi, Ambi Pur, Badedas, Body Mist, Radox and Matey.
Issued on behalf of MMI by Face to Face PR, Dubai.
Further information:
Jonathan Walsh
Face to Face PR, Dubai
t: 04-3355863
f: 04-3378187
Posted by Anne-Birte Stensgaard, Senior News EditorMonday, January 26 - 2004 at 13:47 UAE local time (GMT+4)
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